Article Marketing Monetization Method | Ezine Articles
Building one’s list of prospects comes principally from knowing one’s target market and understanding its needs. You must then express this understanding using the right words and be able to provide continuous value to this market in the form of solutions to problems, strategies or approaches for the building of enterprises and possibly the appropriate training or literature that will provide the capabilities that your prospects need.
In a practical sense you have to use Search Engine Optimization (SEO) for your web offering to become accessible to prospects searching for your solution. Once they find it, you then have to obtain their contact information using an appropriate lead capture page and then commence providing continuous valuable content that can give them what they require.
This then is the sequence of what is now called attraction marketing – first, prospects find your offering on the internet, second, they then give you permission to provide them with a continuous stream of valuable content and third, these communications build relationships of trust which can have them pre-sold on your products or services
As an internet marketer, these then are the practical things that you have to do in order to effectively grow your prospects list:-
1) Your have to create a body of valuable content which you will be transmitting to your prospects using email marketing techniques. Your body of content should ideally be at least thirty (30) articles talking to the various aspects of the solutions you are providing. These articles can either be written by yourself or hired writers (which is surprisingly inexpensive). The articles should be search engine optimized with the appropriate keywords and posted on such social marketing vehicles as Ezine Articles, Squidoo, Hub Pages, or on a Blog or website that you have set up for this purpose.
2) These articles should be linked to your lead capture pages so that you can obtain your prospects contact information. Somewhere within your later articles you should provide a link to your sales pages to begin monetizing your offering.
3) Within your posted articles you should also provide links to other featured articles (not necessarily your own) that speaks and gives greater value to the same subject matter. This ‘link building’ improves your page rank and exposure with the search engines.
4) The marketing of your articles do not stop here but must continue with getting on such social networking sites such as Facebook, Twitter, Digg, Stumble Upon, etc.
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