There are only few effective free lead-generating tools these days that can easily help you boost your sales and revenue. One of them is article writing. When you write an article about topics that are closely related to your chosen niche, you are basically hitting two birds with one stone; you show off your specialized knowledge and you give your target market valuable information. As a result, you position yourself as an industry leader while you increase the trust level of your prospects. As you know, these can help you boost your sales potential in no time.
Here’s how you can excel with article writing so you can generate more clients:
1. Involve your audience. If you want to make your articles to sound like they are all about your readers, I recommend that you spend time with these people so you can really get to know what they would like to see on your articles. Know what information that they are looking for, the writing format they prefer, and the language that they can easily identify with.
2. Use intriguing titles. Increase your chances of convincing people to open your articles by giving them attention-grabbing titles that can spark curiosity. You can give your target market a solid idea as to what kind of information they can find on your content or simply target their emotions. Either way, I am sure you’ll be able to get them to act on your favor right away.
3. Make your first paragraph interesting. Keep in mind that online users have very limited attention span. If they read your article’s first 100 words and if they don’t see anything worth knowing, you can be assured that they will not waste a single more minute and they will close your articles in a heartbeat. You don’t want this to happen, do you? So, make sure that your first paragraph is very powerful that it can hold the interest of your readers all throughout.
4. Write fresh topics. Instead of writing the same old topics over and over again, consider giving your readers, particularly your loyal followers with up-to-date information. Write about fresh topics that have direct impact on your chosen niche and give your readers some information that they haven’t heard before. This is one of the best things that you can do to impress your readers.
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