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Feature articles are a forum for a writer to express their opinion using a fact-based argument geared toward a particular agenda.
They use a different pattern than newspaper reports.
The Writer
The writer is as much a part of the article as its content. Many represent ‘larger-than-life’ people
Personal Agenda
Personal beliefs are very much a part of an article, with commentary as important as facts
Language and Structure
Feature articles are a free-flowing conversation, with use of figurative and emotional language.
Big Bold Headline!
A feature article usually starts with a very short sentence to get the reader’s interest and state the issue. However, this can vary.
Argument begins here. Feature articles will interweave facts and/or statistics. Quotes are not quite as important. Usually directed toward a point.
May have single line statements to hammer a point home.
Continues on a powerful conclusion.
No Formal Structure
There is no formal structure, and sequencing is ordered by argument rather than events
Provides Background
Generally will discuss an issue with background and links to many sources and analogies
Usually finishes where it begins, and takes an argument full circle
A feature article will address its audience, often directly referring to them as ‘you, we, us, our’
Like an essay, a feature article is directed towards constructing an argument using facts, evidence and discussion.
Unlike an essay, however, it features a personal conversation between writer and the audience.
While there is no formal structure, it uses specifics and evidence to justify its opinion. It works like a public debate.
Feature articles usually have the following characteristics:
Use figurative and speculative language
Often use humour, analogies or puns
Incorporate facts in argument
Anecdotal and conversational
Often speaks to audience – uses 2nd person syntax (“you”)
Use emotional language
Feature articles are personal arguments
Use their own structure and style
Address an audience directly Free Report: “How To Build Authority Websites”

The Basics of Good Content Article Structure
Having good content structure is crucial to writing content that people can easily consume and understand. Having a good structure also makes the writing process easier for you. Here are the main elements to well-structured content.

1.The Introduction
The first sentence of any article needs to be carefully crafted to catch attention. People should instantly be able to grasp what the gist of the article is just by reading the first sentence.

Likewise, the first paragraph should elaborate on the first sentence and get people interested in reading the rest of the content.

2.Let Them Know What to Expect
Before jumping into the meat of the content, let them know what to expect in the rest of the content.
This can be as detailed as “we’ll cover X, Y and Z now” to as simple as “here’s how to do X.”
The most important thing is to prepare people to receive whatever you’re about to discuss.

3.Main Talking Points
Go through each of your talking points, one by one.
Make sure to separate your content into easily digestible chunks. Don’t just write a 500-word article from top to bottom, but break it up into subsections and subheads.
Also make sure that you word as much of your content in “what’s in it for you” terms. Users should feel like you’re speaking directly to them.
It often helps to present a few different solutions, angles or opinions in your main points. If you’re talking about investing for example, give them a few different techniques they can use.

Give examples. The more theoretical your article is, the less likely they are to remember it a few weeks from now. Examples help take something that’s theoretical and turn it into something more concrete. People are much more likely to remember an example demonstrating a principle than just the theory.

4.The Conclusion
The last paragraph of your article is the conclusion. The conclusion should sum up everything you just wrote about, plus perhaps reiterate the most important point.
Sometimes it’s best to leave the user with a concrete piece of action they can immediate take at the end of the conclusion. At other times, the conclusion just wraps up the whole article nicely.
If you’re selling a product, the conclusion is where you want to put your call to action. Tell people exactly what it is you want them to do. Be assertive and make sure to recap all the main benefits to them taking action now rather than later.

These are the main parts of good content structure. Following this structure will help give your users a good sense of what to expect from your article and keep them engaged as they’re reading. It’ll also make it easier for you to organize your thoughts into a coherent chronological order before you start writing.
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