The Odds are, if you are reading this, you are a network marketer looking to create additional leads. By way of analogy, fishing is a lot like creating leads. You must be in the exact place, you must use the right bait and you have to show it in the right way. Well, the web is the right place. Article marketing is the correct bait for those seeking information on how to build their internet businesses. And the strategy I am going to explain to you is absolutely the correct method to show your opportunity to your prospects. This editorial is going to reveal how to write the best article marketing articles to create additional leads for your netwrok marketing business.
The procedure I’m going to show you is very successful at generating internet marketing leads. The system is called the Problem Agitate Solve Method, or PAS. PAS is a three stage technique invented Dan Kennedy the legendary ad copy writer. I greatly vouch for one of his numerous books, “The Ultimate Sales Letter”. The style is extremely effective, not only in creating internet marketing leads by way of article marketing, but through other avenues as well. Like I said, the PAS system is a three step procedure.
1. Step One – Identify A Problem First you must, mention a problem that your subscribers, customers, prospects or readers are having. Be sure to select a topic that most home business operators deal with. Catch your prospects interest by naming the challenge in your title. For example, not creating enough leads. Next, make your own title, like this one, how to write the best MLM article marketing articles to create leads. Always make sure to incorporate ad text “learn how”, “how to”, “discover to” etc.
2. Step Two – Agitate the Problem The answer to the PAS systems success is that as soon as you have told them that they have a problem you must make them feel the pain the problem causes. The best analogy I’ve got is that after you remind them that they have a large wound in their shoulder since they were shot, then you stick your finger in the wound and ask if it hurts. No, it is not really that dramatic, but you follow my meaning. The 2 principal motivating factors are pleasure seeking and pain avoidance. People will do just about anything to get out of pain. Make use of ad copy to make your prospects feel the pain and write the best article marketing article.
3. Step Three – Solve the Problem Show them how using your procedure or technique will resolve their difficulties. The key is not to give away the whole solution to the problem. Recall that your plan is not to finalize the sale, but to drive leads to your other sites. Your goal is cause your readers need to find out more info regarding you and the number of ways you can and will solve their problems.
Author’s Resource Box Be positive to employ keyword driven anchor text and a convincing call to action to get your subscribers to click on the links to discover the rest of the solutions to their eisting problems. For example, I strongly recommend you click the following links to discover more secrets concerning “How to write the perfect article marketing articles.”
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