Article marketing is an excellent way to help your prospects to find you online. You may think that you must write articles that are similar to what you would read in trade journals and other magazines in order for this to be effective, but this is simply not the case. In fact writing like that can often be just the opposite of what you need to be successful.
Writing short, succinct articles that teach the reader something about your topic are best. Writing at the high school level will also be best, and I will discuss that in further detail. Think of your writing as an opportunity for people to get to know you better and to learn more about what you have to offer. People read articles on the internet by scanning them generally. Do not think that you have to write articles like a college professor in order to be successful at article marketing.
The minimum word count on some article directories, such as EzineArticles, is two hundred fifty words. Other sites require more words before they will accept your writing for submission. The ideal length in order to attract new prospects and clients for your business is between three hundred and four hundred words. This is the case for several reasons.
People reading online may have a shorter attention span and just want to get to the point of what they are reading. Even if they come from an academic background, they do not want to read something that takes too long or goes into that much detail. Also, many readers do not read English as their first language. Take all of this into consideration when writing on your topic.
Write in a relaxed and conversational tone. The idea is for people to get to know you better and to be able to find out more about your topic. By keeping your writing more simple you will reach more people and have more success in bring them back to your site to connect with you further.
The most important thing about article writing is that you just get started. Stop making excuses and get started. When you do you will overcome your problems with writing and with practice you will become very effective at writing articles that will give great information to your clients. The time to start is now, the longer you delay the more you will miss out.
Download a Free Report on how to attract new clients to your business with articles by visiting Business Article Marketing to learn how to write short articles to let prospects know more about your business.