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As business owners, we want our business to show up first on Google. This process is called search engine optimization (SEO).
When you think of search engine optimization, do you think about your content and copywriting? ‘Cause you should.
Think of all the things that you type into Google when you’re searching for services you might need, and now think of the things that people may be typing in to find your content. Are you showing up on Google where you want to be?
Here are five search engine copyrighting secrets you can apply to boost your search engine ranking:
Number one: keywords are the key. Keywords are the combinations of words or phrases that users type in search engines when they look for content. Think of all the things that you type into Google when you’re searching and now think of the things that people may be typing in to find your content and use those key words while writing your content. Using targeted key words is the key to make your content discoverable and drive traffic.
Number two: make sure your headlines are intensely optimized. Focusing on optimizing your headlines can make or break your discovery ranking.
Number three: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions as well. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in the search engine result page.
Number four: link it up Page links make your page more discoverable and shows how your content is relevant. By placing links that people can access on your page and allowing people to click back, it means that your content matters. Links improve the user experience and helps build traffic to your site.
Number five: write compelling content. Optimizing your content with the right targeted keywords is one thing, but creating the best content will improve your search engine rankings even better. Google uses page links to analyze going through your site and those links are a factor in judging the credibility of your content. Applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines.
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In this video, David Jenyns offers some advice about web content writing. He suggests that instead of updating old content, it is often better to create new, high quality content. If you feel that old content absolutely needs to be updated then the way to do it would be through commenting.
This is just an excerpt of the Melbourne SEO Services workshop. Want to know more about web content writing? Visit: http://www.melbourneseoservices.com/dvd
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