Designing business models for the poor | Jason Fairbourne | TEDxSaltLakeCity

Monday, November 13, 2017

Jason Fairbourne, Founder and President of Fairbourne Consulting, discusses the process of developing scalable microfranchises for third-world economies.

Jason Fairbourne is the CEO and founder of Fairbourne Consulting; he holds the Peery Social Entrepreneur Fellowship at BYU Marriott School of Management. Jason was the previous Director of Business Solutions for Development, and founder of the microfranchise Development Initiative at the University.

Jason consults many organizations, both non-profit and for-profit corporations on designing and/or growing businesses in emerging and developing markets. Jason is industry agnostic, he is more concerned with meeting consumer demand by designing efficient BoP business models than any particular industry.

Jason is the author of MicroFranchising: Creating Wealth at the Bottom of the Pyramid and he has written several articles and books on microfranchising, including his most recent article featured in the Stanford Social Innovation Review, “A good Business for Poor People “. Jason has presented his work at numerous domestic and international conferences. He has worked on multiple continents and has conducted several Learning Labs. His work is currently being implemented around the world.
Jason has an MSc in Development Management from the London School of Economics and Political Science, and has spent the last 11years working in developing countries.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Video Rating: / 5


  1. DomDollx says:

    wow brilliant. thanks, really inspiring & an eye opener 🙂 really really appreciate it. Peace.

  2. bastmaster5000 says:

    @williamspencer01 Little by Little: microfranchising isn't going to push up a country's GDP, but that doesn't mean it's not productive or worthwhile. Just like adding a few thousand jobs in the U.S. doesn't mean our recession is over, but it IS a cause for celebration to those few thousand families. Economies and prosperity are built on thousands and thousands of small/medium businesses and jobs. A huge World Bank project or aid injection doesn't save a country's people from poverty.

  3. barrowisp says:

    @williamspencer01 16:57-18:09 he explains the results of their study finding that microfranchising was more effective: higher effective wages/hr, and higher retention

  4. Veronica Bastian says:

    @williamspencer01 I think they work together. It's complementary rather than competitive.

  5. Veronica Bastian says:

    @jfsbunch why does it have to be new or innovative to be a useful concept worth promoting? If it works and helps create livelihoods for the poor, isn't that what matters?

  6. Veronica Bastian says:

    How can regular people get involved with things like this if they aren't a big investor or business student?

  7. Lance Ford says:

    I am very impressed with Jason Fairbourne and with what he is doing!!

  8. bastmaster5000 says:

    williamspencer01, I think comparing microcredit to microfranchising is like comparing apples and oranges. Neither is better or more effective than the other. Microcredit/finance gives the funding or the capital needed to start up a small busines venture, where microfranchising is just a ready made business plan that has been tested and proven to be successful. People in emerging economies like in developed economies benefit from lower risk of business failure by using a franchise model.

  9. Aschwin Wesselius says:

    @jfsbunch: Why should it be new or innovative just to tell others about it on TEDx? I bet most of the people in the audience and on this YouTube channel have never thought about it. To them it's new, to them it's innovative.

    If you want to sell cheap cosmetics for that woman's hands: almond oil. Works amazing on any skin and hasn't all the chemicals that the skin doesn't need anyway.

  10. John Bunch says:

    I am sorry, but this guy irritates me. His ideas are neither new or very innovative in the "space" that he is working in… ie microcredit and micro franchising.

Leave a Reply