With our economy in the dregs and more and more people out of work, many are looking to become entrepreneurs, to start their own business, and to be their own boss. It is certainly a guarantee against getting fired or being laid off again!
While certainly sole proprietors and small business owners are feeling the pain of the slowing economy as well as the Fortune 500 companies, we will continue to experience an even worsening economy from the skyrocketing costs of our energy with the enactment of the new House climate bill. As entrepreneurs, however, there is something you can do to further your business without any advertising costs while attracting more and more visitors to your website. If you do not have a good keyword presence on the internet, you must write articles if you expect others to find you.
By writing articles, you will increase your traffic but you will also be establishing credibility. Being profiled in your niche on various other websites, helps to identify you as an expert in your field. Without a presence on other sites, however, that title is difficult to establish.
Another important reason for writing articles is for the sake of writing. Honing your writing skills improves the image you project. Many write articles but not all are well-written nor worth reading. Write good articles and you will establish followers. Followers become believers and believers buy your products.
What is also fascinating about writing articles as well as reading other articles is that you will discover more ideas about what to write. This can be a problem for new writers. Having covered it all, supposedly, you then may question what else there is to say. There is much to say, differently and from a different perspective. All you need to do is to change it up, so to speak. Covering the same material from a different perspective may be what sells the second time around.
Are you also aware of how valuable your title is to your article?
If you are not confident in titling your work, do some research and discover the best words to use, the questions to ask, and the steps to take in titling your pieces. When I look at the number of people who have read my most popular articles, I know that it was the title that captured their attention.
Do not limit yourself by ignoring this treasure you have at your fingertips. Write an article a day and watch what happens to your business.
Nancy Daniels is a voice specialist and president of Voice Dynamic. Working privately and corporately, she launched Voicing It! in April of 2006, the only video training course on voice improvement and presentation skills. You can watch clips from her DVD on her website, before & after takes of her clients as well as download more information on the speaking voice and the control of nervousness in public speaking. To see what voice training can do for you, visit http://www.voicedynamic.com