How to Hire Writers to Create Killer Content For Your Blog [STEAL OUR PROCESS]

Saturday, July 27, 2019

If I asked you to produce 1,000 high-quality blog posts per week in 30 days what would you say to me? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Sounds crazy, right? But we do it. We’ve created an “assembly line” to crank out high-quality content.

Here’s a summary of how it works.

When you have to create a lot of content, there are multiple people involved.

One content creator can probably write about three or four pieces of content at most per week.

So you need to hire 20, 30 writers to generate the amount of high-quality content that you’re looking for.

How do you make this process fool-proof?

You come up with a topic.

Then you assign it to the writer, and the writer writes it, outlines it, and after he outlines it, you have to approve it and edit it.

Then you send it back for revisions.

After they write it, you have to approve it, and maybe they’ll make some additional edits.

We never hire full-time writers because we know the moment you hire a full-time writer, production max output plummets.

They start thinking of it as a nine-to-five.

They work from nine to five.

A lot of times, I notice that people, at least for myself, I’m more productive if I set my hours.

Because I know when I’m productive.

I’m least productive between 2:00 to 4:00 PM because I get drowsy.

Let’s say in the afternoon; I’m not productive.

Instead of me sitting there for three hours trying to pretend like I’m working, what’s more efficient?

Take a nap.

That is how writers work. That’s how they’re creative.

And also, during the day, for a lot of creative people, there are a lot of interruptions.

You can’t be creative when you have those interruptions.

You need at least a three-hour block of uninterrupted time.

There are two types of schedules called manager’s schedule and creator’s schedule.

And what happens in manager’s schedule, they’re more high-level.

They have a lot of meanings, a lot of calls. But for people who are creative, who are developers, designers, writers – odd hours work best.

So naturally, it doesn’t work when you hire full-time writers when you work nine to five when interruptions are happening the most.

We find all our writers from jobs.problogger.com.

Another good way to find good writers is to look at writers who have their authorship on other sites and just contact them.

Contact writers that you like so when they write content you-you they can also promote it to their following and then it just goes so much more viral.

If you hire writers who are already popular and have a following, whatever they write, they’re going to do the marketing for you.

So, even if you’re paying 20 cents a word, it’s a lot cheaper than hiring cheaper writers because these guys also do all the marketing.

So, you don’t have to pay for the Facebook ads or any other marketing.

We use Trello to manage our writers and keep it simple by just creating columns. Every person is responsible for a column.

Your job is to make sure whatever is under your column, gets moved to the next. Then it’s the other person’s job to clear the column. You cannot mess that up.

It’s straightforward, and it’s scalable.

As I said, if we want to produce a thousand pieces of content a week, we could.

We already produce hundreds and hundreds.

It’s not that much harder to scale.

Now you guys know how we produce content by hiring writers for blogging.

Feel free to borrow and follow our freelancing process.

Jack our Trello boards, you know, do the same thing for your business.

You can even go to jobs.problogger.com and find the freelance writers that we’re using probably on there for a lot of our customers’ stuff.

It works.

20 Comments

  1. Christos Andreev says:

    Outsourcing content creation is a mess for most companies. You need style consistency; not just generic articles of zero-value for the reader. Also, your writers must have expertise in the industry and not just to write nonsense based on popular trends. Copywriting must be consistent with the company's brand and follow specific guidelines and style. Articles should be rated based on quality and not quantity. I'd rather have 1 article shared 1000 times than having 1000 articles shared 1 time each. I don't recommend to any serious business to outsource their copywriting.

  2. Carl Broadbent says:

    20 cents is insane per word. Even 10 cents is high. I get that it's great content but thats very high.

  3. Amir Ma says:

    where can i find a good writer?

  4. Dalia MedioMundo says:

    I've been on both sides: freelancing and writing in-house. It is very difficult to find a good freelancer because if you want to pay them low wages they will simply write a ton of fluff, hit the word count. No value. And you cannot blame them if you're paying them low wages. And then they tend to disappear and write for others who will pay them more. And remember, value is what the reader is seeking. So you just threw your money away. Hiring in-house writers you get the benefit of always being able to count on your writers, less probability that they will disappear. And about productivity: about 2-3 days out of the week, MOST people's energy will drop, it's a pretty normal circadian rhythm. So the problem is actually how work life is set up. In-office 9-5 doesn't work. It just doesn't. It would be much more efficient to do 9-2, no lunch break, you just go home. Then you commit to another 2 hours of working remotely in that day, whether it's at 4-6, 5-7, 6-8, you choose whatever hours you are most productive. Other tycoons have suggested a 4-day work week with longer hours per day, but I foresee that that would create a desperate "I wanna get outta here" syndrome that won't let anyone concentrate.

  5. Bhavesh Dewasi says:

    Whats your instagram handler Patel sir ?

  6. Adam Syafiq says:

    I'm new to hiring writers, but 20 cents / word ? How much is that like a full article, for instance the content on this video, how much does it averagely cost tho?

  7. U J says:

    13 cents a blog??? Thats how much you pay writers or did i get that wrong…

  8. Tres says:

    Sorry to hear that you view writers lowly. Ten cents a word is slave labor. People with your mindset are the problem.

  9. Damien PANNIER says:

    You became one of my mentor as tony robbins, napoleon hills, eckart tolle. Thank you for your video pls never stop it. Its a lot of value for person like me who dont have access in my world to successful people like you are

  10. Rhino Grasshopper says:

    Neil, you are unbelievably great! Thanks for the videos. I,m always learning from you. I have a really important question! I live in Iran and here there is a huge gap in SEO and content marketing. Every keyword I research I found that it has the opportunity to work on! Now I,m starting a business like you 🙂

    The question goes like this! I have a long pdf article in Persian and now I,m working on it to use it for SEO. I am making it ready by using most of the SEO techniques I have learned from you. The problem is that the article is 11000 word long! Is it better If I put this article in one post and make graphics and infographics for it? (the #1 position goes for an article with similar keyword and 9000 words!) and will it help me beat that article and be on top? or should I just make it into 5 or 6 posts with the 2000words article? Which one do you suggest?

    thank you for your great channel and I hope to meet you one day 🙂

    Thanks
    Mohammad from Tehran, Iran

  11. Guilherme Nunes says:

    can you share the full screenshot of the Trello board, that sounds just amazing!

  12. kris kello says:

    So true about the Creator schedule I prefer to work at night no distraction

  13. SAGAR says:

    Hey Neil how did you at 16 years old got to learnt all these things like Consulting, Entrepreneurship etc.
    Eager to know
    By the way your content on YouTube is really helpful

  14. SAGAR says:

    Hey Neil I'm really stuck and confused, I really don't know from where to start from scratch to learn about these SEO, Entrepreneurship, Marketing etc.
    It would be great if you help me solve my problem.

  15. Zio Records says:

    Hey I just saw your livestream on billygene is marketing YOU are awesome you just inspired me!

  16. Instant News says:

    Sir please make a video on social media tools

  17. Nino Browne says:

    Hey Neil. SEO Courses will urge you to write your own blogs to create backlinks. Saying that bought content can be spotted by google bots, so they say to keep more a white hat approach to creating backlinks. Now for me I don’t have the time to write articles or blogs and would find it far more easier to pay for these BUT will they affect my site? My rankings? Would this be treated as “Black hat” tactics and run the risk of getting my site banned?

  18. Vivek Shukla says:

    Please make a video on Google Knowledge Graph

  19. shubham sharma says:

    Please make a video on how to do seo for infographic post.

    Thank you

  20. Latest Wrestler Mania says:

    Sir if i write 2 post (2000 words) daily and regular 5 month
    And my aim 1000 visitors
    Complete or not tell me
    Without made backlink

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