Write About Events and Occasions
There is a massive amount of scope for creating articles around celebrated ‘days’ such as Valentines Day, Mother’s Day, Father’s Day, St Patricks Day and so many more. If you’re not capitalising on these days then you need to up your website copywriting schedule. Interesting articles about these events can come in the form of ‘Top Tips for Father’s Day Gifts’, ‘How to throw the Best St Paddy’s Day Party’, ‘The Most Romantic Gifts to buy Your Valentine’ and so on. Don’t feel confined to writing one article for each, you can generally get a good few articles out of each occasion/event so make sure you put aside some time for website copywriting.
Appeal to the Search Engines
Optimising your website is the key to its success so you should have a list of keywords that you are optimising your website for and you need to make sure that you include these in your articles. Uploading well optimised articles to your website on a regular basis will help towards getting your site above your competitors in the search engines.
The key to effective article website copywriting is to ensure that your keywords are well placed throughout the copy and ideally you should include them in the article headings too. Including links to your gifts within your articles will also help towards the optimisation process. If your article is about ‘top valentines day gifts’ for example then you should be adding example gifts into your website copywriting which your visitors could consider purchasing. This will help with internal links to your website and can also persuade visitors to make a purchase.
Effective website copywriting is essential for your website to compete and succeed in this industry. If you struggle to set aside the time to create your articles or you struggle with website copywriting then consider hiring the services of a website copywriter.
Sarah Evans is Managing Director of Pure Ink Creative. Visit http://www.pureinkcreative.com for more online copywriting and marketing ideas.