How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads

Thursday, August 17, 2017

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How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads

Content marketing is one of the most effective, cost-efficient, and all around best marketing strategies to drive leads and sales.

But the key with content marketing is understanding that your results are directly tied to the quality of your content.

So in this video I’m going to cover 5 easy to follow tips for writing great content.

Tip 1: Keep It Clear, Concise, and Focused

The most important thing you can do for your content is to keep it on point. Your potential customer found this content for a reason, whether through a search engine, or spotting a link that caught their attention.

Their goal is to learn more about the subject you’ve headlined and you owe it to them to provide it.

Tip 2: Edit, Edit, Edit

Hammering out a 2,000 word article and hitting submit just shouldn’t happen. Even Hemingway was well known for disliking his initial drafts. Break up your editing into phases.

Tip 3: Make the Content Actionable

Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you’re giving your audience things they can try immediately.

Tip 4: Add Images

Images can take a decent post and make it great. The key to shareable content is to find relatable graphics. Using stock photos for the sole purpose of using images may look better than a completely text-based piece of content, but it’s pointless if it doesn’t benefit the reader.

According to Forbes, articles with images get 94% more views than articles without. That’s too large of a percentage to pass up on.

Tip 5: Provide Answers

No one wants to finish an article with more questions than they arrived with.

Again, people are consuming your content for a reason. Remember that with your headline, you’ve made a promise to answer their question, so you need to be sure your content provides the answers they were looking for.

Conclusion

These tips may sound simple but that’s because they are. Writing great content isn’t reserved for the Shakespeares and Tolstoys of our generation.

It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.

#LINKS
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How to write copy for your web site when repositioning your design services towards brand strategy? Copy writing tips for web. How do you drive engagement with copy?

Chris and freelancer writer Janica De Guzman collaborate on writing copy for the new Blind site in this behind the scenes video.

For more of Janica’s work visit:
http://www.janicadeguzman.com
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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

Chris Do: https://twitter.com/theChrisDo
https://www.facebook.com/BizOfDesign/ (for FB live and event announcements).

Jose Caballer: https://twitter.com/joseCaballer
Aaron Szekely: https://twitter.com/AaronSzekely

The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
Video Rating: / 5

40 Comments

  1. Michelle Starr says:

    Very helpful video. You speak way too fast. But, somehow I kept up. You drink a lot of coffee? Lol. one thing I noticed at the start of the video you were already talking. Hey, I appreciate the the skip in the ads on YouTube though. but, it made me think I missed something.

  2. Destini Davis says:

    This was one of the most helpful videos on this subject I've seen. Glad I found it. Definitely subscribing !

  3. Aaron Allen says:

    I have 18k followers on my Instagram account but when it comes to promoting content, hardly anyone ever clicks on it to view my blog. Is this a common issue and how could I improve or fix this problem? I would appreciate any advice

  4. The Chaos says:

    This man speaks the truth. I have been freelancing for a while and tips like these are a great help to up and coming writers.

  5. Mahe Cruze says:

    Need a responsive #website ? Let us build you a professional #web #wordpress solution. at https://www.fiverr.com/s2/7f7eac5e42

  6. Noreen M. Gulwani says:

    contrary to other commentators i like that you speak fast, please don't slow down cause slow is very annoying. And anyways fast speech can just be paused to sink in but slow presenters? no cure for that.

  7. Muhammad Taha Sheikh says:

    Informative 👍🏻

  8. Kat Kelevra says:

    Very insightful thx 🙂

  9. Jon Hesseltine says:

    "Think outside the box"
    I see what you did there. Props!

  10. Aaron Craig Erediano says:

    Despite the fact that I've seen alot of videos with tips that are certainly different in approach, but this one is very convincing for me. Thanks for this, Adam.

  11. Norris Bennett says:

    Great video

  12. Banibrata Acharyya says:

    it looked like the video was running in fast motion. but it was helpful. thanx.

  13. edgar mutangana says:

    thanks Adam

  14. Hayden Murtagh Photography says:

    Just starting out my writing journey and this is a great video, packed full of great tips!

  15. Hillary Robert says:

    "Thanks Mate for your content tutorial, I find content writing really difficult. I'll definitely put this to practice, but I'm using a professional content writer expert for my website now. Found her in one of those freelancing site, she's been amazing for me. https://goo.gl/xtcE9i is her service page, you can check her out."

  16. Matheus Campello says:

    Awesome bro!!! Clear and Objective, helped me a lot

  17. Sasha Mustapha says:

    haha fast so i put the speed 0.75

  18. Preethi natarajan says:

    Hey there Adam,that was wonderful..I was preparing for my interview tomo and I found the video extremely useful..Loved the pace and clarity in delivering your tips..I could practically see the perfect implementation of tips 1,3 and 5 in your video.About the description box,its content was just perfect for anyone who had problem with your speed.. 5.18 mins was really useful..Great job and thanks a lot for it..

  19. Adam Saxun says:

    your face look so honest

  20. Gursidak Singh says:

    Good!! but you should add some info graphics or make interest of the user to watch your video and get full watch Time brother.

  21. anil dutt says:

    I see the line of enquiry here… philosophy, wow that make really sense…

  22. Veronica Writers says:

    quality job done by pro

  23. Peter Maina says:

    Great stuff. Strong foundation towards my web content writing practice.

  24. AJ James says:

    Six minutes in and have stopped twice now to take notes. Thank you!

  25. cristina costa Isabel says:

    Cris, I have a question.
    When you are creating a website, if the company is constituído with only one person,how should we introduce ours services.
    Like, " we are a brand agency….."?

  26. Fauxboard Free Research tool says:

    Hei Futur,
    Great video. Loved it.
    I am a regular follower of your work And here is how I can genuinely add to its value.
    Using Content Marketing & Writing, I have grown my personal brand to 10,000 followers.

    Linked, is a Detailed Article that can help your viewers too.
    Complete Guide to Content Marketing Essentials for Content Writers 2017 ☛ https://goo.gl/v59Xyk

    Parul Singh from Fauxboard

  27. SEO Mill says:

    Content is a king of every website…without content on the website you cant get enough traffic for your website.But because of my busy time i found a Good writer that help me to write a quality content for my website https://goo.gl/c9ECds she is the best writer i have been using so far

  28. Abderrahim Chohoube says:

    great stuff as for number 4 I guess the word you were looking for is potential…

  29. John Lim says:

    i'd shared this with my staff in the office and its really inspiring, Cheers from Malaysia, btw Janica is really CUTE…

  30. Anthony G says:

    couldn't watch. the content writer very invaluable, at least verbally, hopefully she can convey emotion through ink because she cannot through voice 😂😂😂. Chris needs to work alone, one of the smartest people I've ever listened to and all the people he tapes with in my opinion have nothing to offer. Jose never answers questions correctly and Chris always has to redirect him, this chick can't direct narration and a few others I've heard sound totally clueless. maybe Chris just out leagues the people he is around, I don't see how blind ever loses a job, but I'm sure it's not because of Chris. I've learned most of what I know from him, nothing from anyone he's had with him. 💪 to you Chris and thanks for all your knowledge, you have literally given me a new outlook on my passion!!

  31. Lilly Rose says:

    whats the next video in this series?

  32. Andrea the HIP hopper says:

    SO GOOD!!

  33. Yuri Radavchuk says:

    The form matters.

    Your approach to content is awesome, because it shows the real work.
    I feel myself a part of the discussion process.
    It's like a gonzo journalism but a #GonzoBizEd. You're inventing a new genre. It's a future, I believe.

    The idea is worth stealing)

    Huge respect for your talent and the way you execute it.

  34. Thomas Siegers says:

    Nice one, subscribed!
    I think you meant AIDA model tho, where I stands for interest.

  35. Edward Cameron Sam says:

    Big Thanks for this tutorial, I find content writing really difficult and confusing. I'll definitely put this to practice, but I'm using a professional writer for my website now. Found him in one of those freelancing site, he's been amazing for me. https://goo.gl/u7yuBx is his service page , you can check him out

  36. Bryan Chapel says:

    I feel like Simon Sinek needs a shout out for the "Start with Why" diagram that was explained in the video. He has a great Ted talk on it (https://www.youtube.com/watch?v=u4ZoJKF_VuA), as well as a book called "Start With Why".

  37. André F. Batista says:

    Great stuff, love your content.

  38. Mutualist says:

    Man. You are providing a great service by sharing all of your process, every step of the way, behind your projects. This is very valuable. Thanks again.

  39. George Christoforou says:

    Fluff.

  40. The Photo Booth Chick says:

    Absolutely amazing channel! LOVE IT (all the way from NYC)!!!

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