Internet Marketing As a Way to Achieve Work-Life Balance

Thursday, May 11, 2017

Having worked in 6 countries on 3 continents, I have observed that women all over the world have their career life defined in 2 sections (pre-family and post-family).

I climbed the corporate ladder in an international commodity trading company and became an exclusive country representative of the company before I resigned so that I can focus on raising my 3 young daughters. Just as I have observed in my life, most women who decide to start a family are torn between 2 things: wanting to continue to grow in their career and wanting to start and build a strong family.

Unfortunately, in most countries, these 2 desires have been made to seem incompatible. Job demands on a new mother do not decrease; and in most cases increase the higher you go up the corporate ladder; which results an insane amount of hours at work. At the same time, the kids need you (the mother) to be physically present in their lives mostly in their early years.

So, what do most women do? Well, they are left with just 3 choices:

1. try to achieve the ever elusive “work-life balance” while prospering in their career,
2. hire help to take care of the kids as they focus on their career
3. put their career on hold with a view to pick up where they left off after the kids are grown.

Each of these options has its own frustrations, advantages and limitations which we will not analyze in this article whose object is to present the 4th option which addresses all the concerns that career women have:

1. Be tightly involved with the raising of my kids
2. . Work around the schedule of the kids
3. Make money at home (a second income for single income family)
4. Have the intellectual stimulation & adult conversation that young mothers crave for in their free time
5. Have the balanced life with considerable financial means to enjoy the free time that you create as you set your daily schedule.

That fourth option is being involved in creating an online business. My own research and due diligence has led me to believe that the best option is getting involved in internet marketing. While the learning curve in this industry is steep, the payoffs in terms of solving the above dilemma are unequalled:

1. creating considerable financial income – immediate and residual
2. Removing time and space limitations – work from anywhere as long as you have a computer and an internet connection
3. Engage in adult conversations, learn new skills and expand your repertoire of expertise
4. If done right, you leave a legacy (financial and otherwise) because you have the resources to pursue your heart’s desires and make a difference in the things that matter to you.

And a side benefit, you engage in personal development in ways that you couldn’t before. So, do your due diligence and start on your journey to find a balanced life as a career woman and as a mother.

You deserve it!

Eliane Kabwa
Internet Marketer & Marketing Coach

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