Switch: How to Change Things When Change Is Hard by Chip Heath Audiobook Full

Sunday, August 6, 2017

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Switch: How to Change Things When Change Is Hard
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Last week we traveled to Denver, CO. to shoot with 5X Mr. Olympia Phil Heath after he returned to the states after a 7 week European Tour. On the first day Phil took us through one of his off season arm routines at Armbrust Pro Gym. Stay tuned for more videos of Phil!

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Music Produced By Black Lions Beatz
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25 Comments

  1. Sol Seeker says:

    Chapter 10: Rally the Herd 6:41:24

  2. Sol Seeker says:

    Chapter 9: Build Habits 6:00:01

  3. Sol Seeker says:

    Chapter 6: Shrink the Change 3:40:28

  4. tonganz says:

    4:24:24 Chapter 7 Grow Your People

  5. tonganz says:

    Chapter 5: Find the feeling 2:57:40

  6. Dash Danielson says:

    What are aminoacids and what do they do?

  7. Mad Muse says:

    Thanks for the tips! I don't think we have a machine dip thingy at my tiny gym; would shoulder shrugs kinda work? or…..? Push ups? I dunno. I'm a leg day kinda chick. lol.

  8. Mad Muse says:

    That guy behind you swinging his back with a curl bar. X_X Please don't hurt yourself, sir.

  9. Texas Draped says:

    I love the, B roll, music overlay

  10. Chris Velez says:

    My favorite natty side by side to Piana

  11. thinesh thinesh says:

    workout for both biceps and triceps in a same time was Good or bad ?????answer me plz

  12. Louis Haddad says:

    The only tips I will take from him is good genetics and drugs

  13. Eddie Avinashi says:

    I saw a bunch of needle holes on glute day.

    Yeah, he pokes his butt with needles to stay awake, I knew it.

  14. Asadel H. says:

    Phil is such an inspirational. He built so much muscle with nothing but a great diet and hardwork. The most badass natty!!

  15. alhakam aljarrah says:

    i hate when bodybuilders say that they don't train chest, arms etc. very often.
    come on man how do you look buff as fuck chicken breast and beans

  16. Arpan Buch says:

    Bad cameraman ship. not even covering full body. how would a viewer know how he is performing exercise. too much of close ups. sheh.

  17. Naqshband Sarhandi says:

    look at 3:50 the guy in back doing full range of motion

  18. Andro K says:

    zoom the fuck out. Thats mr fucking onlympia…

  19. Nick K. says:

    Look at the beginning. he totally winked at us

  20. JayFitness says:

    I rest like 30 seconds between sets. I hate waiting.

  21. himanshu aggarwal says:

    also tell that arnold always told to use free weights and some basic exercises for beginners and intermediates

  22. bobslap00 says:

    He was calling rope extension pulldowns? Cmon Phil gotta be better than that love u anyway bro

  23. bobslap00 says:

    Pause at 6:57 that's face off struggle is real and sorrow and discipline

  24. Soumya Mondal says:

    I just hate this person.

  25. Peter Guldbæk says:

    holy sandow, look at that bicep peak

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