Business ethics is the application of ethical values to business behaviour. It applies to any and all aspects of business conduct, from boardroom strategies and how companies treat their suppliers to sales techniques and accounting practices. Ethics goes beyond the legal requirements for a company and is, therefore, discretionary. Business ethics are an almost daily topic in the news, in business schools, in the workplace and in our homes. I pay close attention to business ethics and what is written about them in my daily life as a strategic thinking, planning and business coach.
There was a cyclonic storm and millions of fish were washed ashore and were struggling for life on the beach. A man came to the beach and patiently began to pick up the fish, one by one, and throw them back into the sea. There is little point in my telling you what is ethically right or wrong. You already have an interpretation of this. But let us understand what influences our interpretation of ethics; our interpersonal relations with others, such as our family, friends, neighbors, fellow workers, as well as the media.
Business ethics is a form of applied ethics that examines just rules and principles within a commercial context; the various moral or ethical problems that can arise in a business setting; and any special duties or obligations that apply to persons who are engaged in commerce. Implementing an ethics program in your organization accomplishes many things. First, research has found that greater attention to ethics in the workplace has actually improved society overall, in that we no longer have to fear poverty due to accidents in the workplace, and our children are no longer forced to work.
Because of business ethics, people in the workplace have more rights, and are therefore more productive. There are so-called professional ethics, and in particular – business ethics, which includes standards of entrepreneur behavior. Entrepreneurial activity is impossible without the numerous contacts with people; it is not designed to work alone. Business code ethics need to be part of your organization’s culture; and recent business ethics cases prove that need. Stories of large business fraud to small business embezzlement are being reported with ever-increasing frequency; unfortunately business ethics are under attack.
Ethics plays an ever increasing role in our society today, and environmental ethics and business ethics must be first and foremost. This has become more prevalent in our society today, especially after the Wall Street melt down a couple of years ago, and people have been swindled far too often by unethical business practices. The National Business Ethics Survey (NBES) provides an overview of ethics in the workplace and the 2005 version indicates that ethical misconduct is increasing. And this is after Enron, et al.
The NBES included more than 3,000 American workers and their survey showed that more than half of American workers have observed at least one type of ethical misconduct in the workplace. Ethics are a part of each of our lives, good or bad. And when it comes to business ethics, the same thing applies, because some businesses have great ethics while others have poor. If you aren’t sure where your ethical radar might fall, here is something you should remember.
Read about consumer complaint. Also read about magazines and newspapers complaints and movement and delivery complaints
Business Article Marketing is an effective, but underutilized tool by main street businesses. While it is widely practiced by internet marketers, the technique can work as well, if not better, for main street businesses. Your potential customer is looking for several things when they go shopping. For most higher price items, they need and want information to help make a wiser purchase decision. They also want to be confident in the vendor they end up buying from. Business article marketing is the perfect approach to deal with both of these customer needs.
What makes it even more attractive, is that it is virtually free, and ultimately the customer comes to you rather than you needing to search for the customer. Here’s how it works. First choose a single product you want to sell. Then brainstorm with your sales staff on the key questions prospective customers have when they consider buying. Your approach will vary depending on whether there are many key questions or just a few.
Assuming there are just a few, you will do two things. One is to write a simple web page to be tacked on to your corporate web site specifically dedicated to this one product. It will be written in such a manner as to answer all the likely questions and objections a buyer may have. This page need not be fancy and is probably more effective the less fancy it is.
The information used to create the web page is then rewritten into a variety of articles of 400-600 words or so. These articles are titled with specific information the customer might be likely to use on a computer search engine. Such as: “Brand Name Chainsaw QR23”, or “Chainsaws for Professionals” or “Chainsaws for Women.”
The purpose of the titles is to get your article found. They need not be attention grabbing.
You want to write a specific article for every major keyword phrase your customers are likely to do a computer search on. You can reuse much of the material from one article to the next, but try to vary them enough so that they appear different. If you are selling a chainsaw to women, make sure you explain why women will like the lightweight but powerful chainsaw, etc.
These articles are then going to be posted on as many of the thousands of article directories as possible. There are inexpensive services that will post these to the directories for you.
The article directories exist to provide useful articles for blog writers, ezine editors and others to use. All of these people will be allowed to reprint your article on their sites for free, as long as they include a live link to a resource box that you will add to the bottom of each article.
Your resource box will include a link to the specific page on your website dedicated to your product. People will read about it, and then click through to your page. Many will then read much the same information on your page and make their decision to buy.
If you have a complicated product you will not put much information on the product page. Instead you will display the product and offer a free report that the visitor can download in exchange for their email information. Once they provide that to you, you will send them a well written informative report outlining the merits of the product and the information they will need on the options and any considerations they need to keep in mind.
Rather than leaving it at that, you will follow-up with them periodically with additional informational emails. These are designed to offer more information, establish a positive relationship with the prospect and to keep you in front of your prospect during their decision making process.
The reason business article marketing works, is that people are increasing searching for information online prior to making a buying decision. They tend to resist sales pressure, but will eat up useful information. This is particularly true if they first find that information on an apparently neutral third party location.
By provide the information they need, you will be giving them what they want, It also helps build their respect for you as a vendor. You are now seen as a resource and not a seller.
The author, Earl Netwal calls himself a MicroBusinessSpecialist. He works with small on and off line businesses to enhance their marketing effort with traditional and not so traditional internet marketing techniques. He offers a free eCourse on effective article marketing on his Article Marketing Blog, http://ArticleMarketingHint.com He discusses other aspects of internet marketing on his primary blog, http://MicroBusinessSpecialist.com/blog
Top 5 Tips For Content Marketing Strategy
Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to develop sometimes.
Understanding your overall messaging and making sure that it matches up with the values of your audience and your
business. Also understanding what social media platforms your audiences uses and what content would perform best there can be difficult to determine without experience, proper data or an outside perspective.
The core of any good content strategy come down to good communication and it starts with listening to your audience. It may sound counter intuitive, but until you’ve learned to listen you have no business asking for a sale.
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How to Start your own business with Small Capital? Watch Top 10 Profitable Small Business Ideas with Small Capital. Also, Check top 10 Best Online Business Ideas – https://www.youtube.com/watch?v=aknOIm7SUiM
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Working for Yourself is a key to financial & personal freedom. Now a day’s people are consuming more & more. The demand of products and services are increasing constantly. So, in this new generation – starting your own business is great way to make income. That’s why I am sharing top 10 profitable small business ideas with small capital.
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Starting an online business required small investment and easy set up cost. If you want to get financial and personal freedom then, you’ve to focus on starting your own small business. Thats why i’ve these top 10 ssmall business ideas with small capital. These all business ideas are either very low capital investment or required some amount of investment to start. But, these all best small business ideas are very profitable & good business ideas to start new business in 2016.
List of top 10 profitable small business ideas with small capital are covered in this video.
1. Online Home Business.
2. Freelancing Service Company.
3. Web Designing & Coding Business.
4. SEO Experts.
5. eBook Writing & Podcasting.
6. Online Tutoring & Consulting.
7. English Coaching Academy.
8. Acting & Dance Classes.
9. Mobile Phone & Electronic Repair Shop.
10. Toy making business.
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The three most common types of structures for a small business are the sole proprietor, LLC, and corporation. These are by no means the only options for business structure; there are many more options out there (e.g., general partnerships, limited partnerships, limited liability partnerships, cooperatives, non-profit corporations, etc.). But they are not nearly as common or popular as the sole proprietor, LLC and corporation. So I’m not going to talk about them here! 🙂
If you are operating as a sole proprietor, this means that you have not really formed any legal structure of a business entity. If you are just an individual making income from providing services or selling products and you have not registered anything with your state, then you are already operating as a sole proprietor. If you are operating under a trade name (e.g., if I am operating a lawn mowing service under the name “Aiden’s Lawn Mowing Service,” that would be the trade name), then you should file a Statement of Trade Name with the Secretary of State in order to register the fact that you are operating under that trade name. However, just because you file your trade name does not mean that you are an LLC or any kind of entity; you are still just a sole proprietor.
The LLC is the most popular entity formation and that is because (in Colorado, at least) an LLC is inexpensive and relatively simple to start and run. To form an LLC, all you have to do is file Articles of Organization with the Secretary of State (or whatever agency operates business organizations in your state) and boom! you’ve got yourself an LLC. Of course, there are other things you need to do to make sure your LLC is going to protect you personally and to avoid piercing the corporate veil.
Similar to a sole proprietor, all of the income to the business is taxed as if it were personal income to the business owner.
Finally, the biggest difference between an LLC and sole proprietor is that an LLC does give you that liability protection. So, if there is a lawsuit, or if the LLC is subject to some liability, then you as the business owner should be personally protected and your personal assets would most likely be safe from those liabilities.
When I say “corporation” in this context, I am referring to a C-Corporation specifically. (I’m going to touch on the S-Corporation in just a minute.) The corporation is a little bit more complicated and expensive to set up, but there are some instances where it would be useful to have a corporation. First, it’s important to know that there are three groups of players in a corporation: Shareholders, Board of Directors, and Officers. Shareholders are basically the owners; they own shares of the corporation. The Board of Directors is responsible for making decisions about the operation of the corporation. And the Officers are generally those that are actually participating in the business and managing the business and all of its activities.
Despite these various players, a small business can still form as a corporation and the Shareholder, Board of Directors, and Officers can all be one person. In other words, one person can hold multiple positions within the corporation. So, it is still possible to have a corporation as a small business and solo business owner.
To create a corporation, you will need to file Articles of Incorporation with the Secretary of State. You will also need to write Bylaws, which are essentially the same as an Operating Agreement, but with regards to a corporation. The Bylaws say how the corporation is going to be run and managed and operated. If there are going to be multiple shareholders, then you will probably also want to have a Shareholder Agreement.
One of the biggest drawbacks of a corporation is that corporations are subject to double taxation. When money comes into the business it is taxed at the corporate rate as income to the corporation, then when money is distributed to the shareholders, it is taxed again as dividends to the shareholders.
Finally, just like an LLC, the corporation provides liability protection to the Shareholders, the Board of Directors, and the Officers in most instances. So if there is a lawsuit over the corporation or if the corporation has debts or liabilities, the Shareholders, Board of Directors, and Officers are most likely going to be protected personally from those liabilities.
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With all the things happening in Australia, business visa holders are now raring to learn about the latest developments. After all, their investments are the ones in the line here. Anything that happens here will certainly have a big impact on them.
And as it turns out, there are indeed a lot of things happening in the Australian business scene. Over the past few months, there has been several major upheavals in some of the countrys biggest companies. Also there have been several major deals that were made in the business arena. All of these are expected to affect both big and small businesses alike.
One of the major news makers here would be still be unresolved deal between information technology giant IBM and Australias largest banking firm Westpac. IBM has been providing IT outsourcing services for the banks operation for over ten years now. The contract between the two companies is estimated to be in the vicinity of $ 2.3 billion in the initial years of operations alone.
However, since late last year, it was hinted by some Westpac insiders that the contract with IBM might not be renewed by the company. They pointed out several misunderstandings that the two entities have gone through in the past few years as some of the things that might affect Westpacs decision. One such misunderstanding occurred in 2006, when Westpac and IBM had a disagreement over security concerns.
Another event that observers say might be a hint of an eventual split between the two was the development of Westpac of its own information system. The new system was tested by the bank in March of this year, with successful results. The banks officials said that, based on the results, they are now considering to utilize the new infrastructure for the banks operations. Some believe that this may serve as a fall back in case the deal with IBM indeed doesnt go through.
On the other hand, Australias largest telecommunications provider Telstra is also making it to the business news lately. This occurred after they inked a deal with the National Broadband Networks main managing company NBN Co. to serve as a reseller of the networks services. It should be noted that Telstra was one of the companies that bid for the development of the network in 2008. However, their proposal was eventually scrapped by the government. Analysts say that Telstras moves can be considered a wise one, as they will be able to take advantage of the set up more.
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Jason Fairbourne, Founder and President of Fairbourne Consulting, discusses the process of developing scalable microfranchises for third-world economies.
Jason Fairbourne is the CEO and founder of Fairbourne Consulting; he holds the Peery Social Entrepreneur Fellowship at BYU Marriott School of Management. Jason was the previous Director of Business Solutions for Development, and founder of the microfranchise Development Initiative at the University.
Jason consults many organizations, both non-profit and for-profit corporations on designing and/or growing businesses in emerging and developing markets. Jason is industry agnostic, he is more concerned with meeting consumer demand by designing efficient BoP business models than any particular industry.
Jason is the author of MicroFranchising: Creating Wealth at the Bottom of the Pyramid and he has written several articles and books on microfranchising, including his most recent article featured in the Stanford Social Innovation Review, “A good Business for Poor People “. Jason has presented his work at numerous domestic and international conferences. He has worked on multiple continents and has conducted several Learning Labs. His work is currently being implemented around the world.
Jason has an MSc in Development Management from the London School of Economics and Political Science, and has spent the last 11years working in developing countries.
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