I was talking to a new author the other day about ‘being everywhere’ and once we worked out – with a few laughs – that I was not talking about physically cloning himself he slowly started to get what I meant about having people continually trip over him.
My definition of being ‘famous’ is about having an increasing number of people recognise you and want to know more about you. While there are many celebrities out there who seem to have made a media game out of being famous, and will strip, gossip, expose themselves in a number of unsavoury ways to just get noticed, when it comes to wanting your target market – i.e. those who will spend money with you or on your products – you have to be seen to be where they are looking. Everywhere!
This means using Social Media! Twitter your name and your products, opinions, knowledge, wisdom out there, write blogs about things that matter to them, and use Twitter to drive people to your blog, your blog to drive people to your website, and your website to drive interest in your products and services.
This means being generous with your resources. Give away information, to keep your fans coming back for more. What they come back with they buy – but give a lot away so that they really understand the depth of your expertise and they’ll want more and more. Use webinars too – get in front of people as often and as easily as possible.
This means getting yourself on the news. Well at the very least, plan to get at least a handful of good press releases out and picked up every year so that you better your chances of being interviewed, reviewed and talked about. These might be with trade journals, online publications or regular magazines and newspapers. What ever media you use, make sure these are where your potential clients and fans are looking so that your name starts to become familiar with them in relation to your particular expertise, products and services.
And this means having good signage. Even in this digital age, you still need good business cards, and compliment these with online or virtual ‘cards’, easy to follow signatures on your emails, and notices about what you have coming up on your website, email signatures, signage and handouts when you are speaking at events, even signwrite your car if you feel that’s appropriate.
Just focus on getting noticed, in the right way that works for you and gets you good publicity. Make that your mission… understand how to access the best people to help with this and to your target market, you will certainly soon become ‘famous’.
It may not happen overnight – in fact, overnight success rarely takes less than 1000 nights – but it will happen if you are consistent and focused on mixing all the elements together in the best possible way.
Maria Carlton writes and speaks internationally about how to develop your expertise and take your message to the world using publishing and smart branding. http://www.mariacarlton.com and http://www.marukibooks.com for more information.