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Professional writers write to make money. If you are writing or publishing a novel, newspaper, or magazine, you want to be paid royalty or earn money from sales and advertising. You want people to buy your books and you want the newspapers and magazines in which you get published to sell more than any competitor’s publications. So, you certainly don’t want your material being published where there is no chance of receiving a payment in return and this mindset militates against the thought of giving something away for free that you have labored so hard and long over.
Why People Publish Content on the Web
However, this is not the reason people write on the internet. People and companies write something on a webpage or a blog in order to either sell something or to inform people. If you have the next great mousetrap to sell you want people to know about it and whether you are a large company or a stay-at-home inventor, a web presence will always be beneficial. If people can learn about your products and services from many different approaches and angles, they will remember it better. You can also reach a wider audience by using the internet as well as other media such as print, television, and radio to access potential customers.
The other reason people write is to educate and inform. Whether it is your own personal opinions you need to get across or your organization needs to inform society of a grave impending danger or an exciting new breakthrough, you need to reach as many people as possible. In this respect, web content is more like public service announcements than syndicated publishing. You need to gain as wide an audience as possible with the least expenditure of capital and effort. In other broadcasting, companies and broadcasters seeking free advertisement compensate the expense of these public service announcements.
How You Can Avail Your Website of Some Free Advertising
On the Internet, there is a resource which provides this facility to not only content providers geared specifically towards public information but also to commercial entities and anyone else whether running a website or not. Thus by writing quality informative material or having your copy department do it and submitting these articles to the best rated online article directories, you gain access to a much wider audience even if you happen to have an established online presence through your website.
Registration is free on these sites and the only requirement is for quality informative articles that can be freely reproduced. The author byline identifies your website or your company and if the tone of the articles is balanced and fair, you can establish yourself as an authority on the matter to all those who read your articles. They can be driven to check out content directly on your website and can spread further free advertising by word of mouth.
If the payoff is good enough, you can hire Search Engine Optimization (SEO) companies to write and submit articles content for you. Also, there are article submission software that can help automate the task of article submission and track positive results from it. In short, there is no reason at all not to use this exciting and free advertising stream.
Take advantage of articlealley.com which is an online article directory that has a free articles database. You can submit articles to this website in order to spread the word about your business.
Top 5 Tips For Content Marketing Strategy
Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to develop sometimes.
Understanding your overall messaging and making sure that it matches up with the values of your audience and your
business. Also understanding what social media platforms your audiences uses and what content would perform best there can be difficult to determine without experience, proper data or an outside perspective.
The core of any good content strategy come down to good communication and it starts with listening to your audience. It may sound counter intuitive, but until you’ve learned to listen you have no business asking for a sale.
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C’mon over to http://marieforleo.com/2012/05/how-to-write-fast where the main discussion happens after the episode!
Knowing how to write fast is not something women entrepreneurs inherently know how to do, and producing high quality content, writing an article or producing blog content can seem to take FOREVER.
In this video I’ll share 8 secrets for how you can learn to write faster and still create the high quality content that will keep your customers coming back for more.
1. Take a look at your internal dialog before you do anything and really look at the story you are telling yourself about the things you want to change.
2. The two questions you need to ask yourself before writing so that you can reverse engineer your content and get your readers the results they are looking for.
3. How you can organize all of your ideas in one place so you can write faster.
4. The importance of keeping things short and sweet.
5. Why you need to stop everything and create an editorial calendar before writing another word.
6. Why trying to complete the entire writing process at one time won’t help you write faster.
7. Work expands to the time allotted…if you want to write faster you need to set a time limit.
8. Be the vessel, not the source. Allow quality content to come through you and take the pressure off yourself by realizing you’re not doing this alone.
If you’re interested in more videos on how to create high quality content or how to write faster, check out my YouTube playlist on those exact topics here: http://www.youtube.com/playlist?list=PLA08EC7CC48C4C7BA&feature=plcp
Thanks for watching!
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How to Write Fast on my website: http://marieforleo.com/2012/05/how-to-write-fast/
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► This is a preview lesson from my course “How to Hire Content Writers & Copywriter.” Get the complete course for only (92% off the regular price) for a LIMITED time here: https://goo.gl/3MCnkS
Your content writer is a person who loves to read and write and is good at both. Content writers typically create content for the Web. However, you can hire content writers for more tasks than writing for your blog.
Besides writing blog posts, you can have your content writer write your website content, research, outline, write e-books, and create descriptions of podcasts. The objective is research is to create blog posts, videos, podcasts, e-books, infographics, and even some information products.
The objective here is to simply gather the raw material you’ll need to build on. Also, publishing an e-book is a great way to build authority and produce something a little more substantial for your online followers. It’s also a perce opt-in magnet – a piece of content you can use to build an online mailing list.
Aside from writing content, these writers might also be responsible for making sure your website pages and content connect correctly. They can also responsible for setting the overall tone of the site. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site.
Content writers can also read through similar articles and give recommendations to similar topic. They can even upload articles to blogs.
However, not all writers will be able to do this from the beginning, but it’s an easy skill you can train your writers to do, especially if your website runs on an easy-to use platform like WordPress or Squarespace.
So again, content writers are able to do an assortment of tasks we’ve already stated. Be mindful of these various ways you can use your writers to produce value for your website or business.
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As business owners, we want our business to show up first on Google. This process is called search engine optimization (SEO).
When you think of search engine optimization, do you think about your content and copywriting? ‘Cause you should.
Think of all the things that you type into Google when you’re searching for services you might need, and now think of the things that people may be typing in to find your content. Are you showing up on Google where you want to be?
Here are five search engine copyrighting secrets you can apply to boost your search engine ranking:
Number one: keywords are the key. Keywords are the combinations of words or phrases that users type in search engines when they look for content. Think of all the things that you type into Google when you’re searching and now think of the things that people may be typing in to find your content and use those key words while writing your content. Using targeted key words is the key to make your content discoverable and drive traffic.
Number two: make sure your headlines are intensely optimized. Focusing on optimizing your headlines can make or break your discovery ranking.
Number three: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions as well. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in the search engine result page.
Number four: link it up Page links make your page more discoverable and shows how your content is relevant. By placing links that people can access on your page and allowing people to click back, it means that your content matters. Links improve the user experience and helps build traffic to your site.
Number five: write compelling content. Optimizing your content with the right targeted keywords is one thing, but creating the best content will improve your search engine rankings even better. Google uses page links to analyze going through your site and those links are a factor in judging the credibility of your content. Applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines.
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In this video, David Jenyns offers some advice about web content writing. He suggests that instead of updating old content, it is often better to create new, high quality content. If you feel that old content absolutely needs to be updated then the way to do it would be through commenting.
This is just an excerpt of the Melbourne SEO Services workshop. Want to know more about web content writing? Visit: http://www.melbourneseoservices.com/dvd Video Rating: / 5
Whether you need content for your website pages or want to create something new, John’s video explains how you can write content that resonates and encourages a clear call to action.
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There are many things to keep in mind when writing SEO content for your website and Alex, a Senior Marketing Consultant with Nova Solutions shares several that will help you write high quality SEO web content.
– Content must be readable. That means that it should be written the way people talk and not stuffed with keywords. The structure should be unique and easily accessible with the content broken down into subcategories or subtopics so that visitors to your site can skim for the main points. In other words, make your content user friendly.
– The rule of thumb is to include one image or graphic per page of writing. This is a simple way to get the attention of the viewer and make the content seem less overwhelming.
– Don’t write the content to your keyword – instead, write your content to the topic or to what people are interested in and find the appropriate keyword to fit.
– Include a clear call to action. Great content is only part of the equation – the visitor needs to know what to do next to reach you, get the answers they want and how you can close the deal.
Taking the time to research how to write quality SEO web content or working with a reputable web designer is a sure way to improve your website’s effectiveness and achieve a higher conversion rate.
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How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads
Content marketing is one of the most effective, cost-efficient, and all around best marketing strategies to drive leads and sales.
But the key with content marketing is understanding that your results are directly tied to the quality of your content.
So in this video I’m going to cover 5 easy to follow tips for writing great content.
Tip 1: Keep It Clear, Concise, and Focused
The most important thing you can do for your content is to keep it on point. Your potential customer found this content for a reason, whether through a search engine, or spotting a link that caught their attention.
Their goal is to learn more about the subject you’ve headlined and you owe it to them to provide it.
Tip 2: Edit, Edit, Edit
Hammering out a 2,000 word article and hitting submit just shouldn’t happen. Even Hemingway was well known for disliking his initial drafts. Break up your editing into phases.
Tip 3: Make the Content Actionable
Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you’re giving your audience things they can try immediately.
Tip 4: Add Images
Images can take a decent post and make it great. The key to shareable content is to find relatable graphics. Using stock photos for the sole purpose of using images may look better than a completely text-based piece of content, but it’s pointless if it doesn’t benefit the reader.
According to Forbes, articles with images get 94% more views than articles without. That’s too large of a percentage to pass up on.
Tip 5: Provide Answers
No one wants to finish an article with more questions than they arrived with.
Again, people are consuming your content for a reason. Remember that with your headline, you’ve made a promise to answer their question, so you need to be sure your content provides the answers they were looking for.
These tips may sound simple but that’s because they are. Writing great content isn’t reserved for the Shakespeares and Tolstoys of our generation.
It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.
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Chris and freelancer writer Janica De Guzman collaborate on writing copy for the new Blind site in this behind the scenes video.
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In this video I show you how to outsource content creation for your blog or website. I managed to find a medical doctor on Upwork to write 15 high quality articles for under 0! This is a crucial step of the creating passive online income streams.
If you are series about starting an autopilot affiliate website, you must master outsourcing, and finding people to do your work for you.
Things you should outsource as an affiliate
-Article & blog writing
-Copywriting (if you can’t write convincingly).
-Product image design
A true affiliate marketing master learns how to delegate all this work out to others. Your true skill then becomes finding good quality outsources, and putting it all together.
Also, check out my latest video on how to make money online in 2017. This is all the latest and greatest stuff: https://www.youtube.com/watch?v=V6z4XoM_Lx0
http://www.FastCashRiches.com/ author and internet marketing entrepreneur James Winsoar shows four easy ways to outsource article content creation for under per article. How to ensure that your writers are producing quality articles that are unique to brand yourself as an expert in your niche, get a high ranking on the search engines, and drive targeted visitors to your landing page or offer. Article marketing is one of the best ways to market online because you can take advantage of existing article websites that have a high Google PageRank score. Customers are invariably searching for information before they make a purchase so it is imperative to do article marketing of some sort. The main drawback of article marketing is that you have to spend time writing articles. However in this video I show you how you can easily outsource that part of the process for just a few dollars and still get great results. Once you have your articles written the next step is to distribute them on article directory websites which James will explain in the next video. Video Rating: / 5