Posts Tagged ‘Design’

We all know that graphic design is about developing design solutions to problems with 2D or 3D designs in short it is a visual communication done on paper or on internet. This feature is used to produce and deliver the desired design outputs.

Things that is included in graphic designs are- flyers, animated characters, website interfaces, textile designs, industrial design and much more. These were just the tip of an iceberg, as to what all things can be done by graphic designing. Basically visual media is used here because it is something we see.

However website design is design solution to problems where the web medium is used. Graphic design is a part of web design, as here also the visual medium is used to produce results. Their combination gives complete web experience to the end users.

Website design comprises of different services to be named, some can be categorized under graphic designing too. Flash animation, social media marketing, copywriting, navigation designing, HTML, PPC advertising, link building, on-site & off-site SEO, user-interface design, content selection, logo design, user-friendliness, JavaScript coding, etc are some forms of website designing.

The above mentioned elements can great influence over the entire website and can affect the users’ experience. Thus the work of web designer is very important who use the right kind of tools at right time.

Designers who only provide graphic design services cannot be considered as web designer, they are mere graphic designers working for only a part of a website by rendering graphic designs and not the entire site. But if you are planning to get your website build then never give this responsibility to graphic designers whose knowledge and skill is very limited as far as website designing is concerned.

Successful websites are user-friendly and attractive enough to engage and hold on visitors’ attention for longer time span. People should find a website interesting enough no matter if they lack in high-end technical elements.

Website that can be made available to access on any range of PCs are preferred more. It should be a self selling entity and a strong marketing tool in itself. Each and every website is created with a specific purpose which should be fulfilled.

Right combination of graphics in web design is an added advantage for any online business. Hiring a professional web design company is always helpful in giving you perfect end result been expected.

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Spinx – Leading Internet Marketing and Web Development Company with innovative Graphic Design Portfolio, we are expert Web Design Los Angeles Company providing services across the globe.

Any website which is successful had used various tools and techniques to attract the target audience and pursue them to make sale with them. One such element is graphic designing, it has given a new look and perspective to website designing. One can experiment with new creative ways by mixing in polished skills and technology. Graphic designers use various types of communication tools for the purpose of designing.

For any product or service to be sold to customers you need to inform them in correct format and way which could convince them till the end action of buying is done. In recent years websites have become one of the best visual medium to provide the message and information to the target customers.

Not only websites but graphic designs are being used in other mediums like magazines, advertisements, product packaging, billboards, etc. Overall company success is affected by the graphics and the designing being used.

Elements like color usage, its attractiveness, description, scalability, etc are common with every graphic design. Smallest of change in logo can affect the entire brand image and value and influences the results. Therefore the importance of graphic design for any organization can be known from here. If positive and right changes in logos are done that it gives newer look and feel to it.

If we think about the advantages of graphic designing we would find many to take notice of. You can craft future strategies that can be fruitful in long-term and are fool-proof. You can stay much ahead of your competitors. It gives a particular brand image and identity to your company that gives a professional look.

Companies who want to do advertising through the means of graphic designing can contact any good graphic design company. Internet is buzzing with high level of competition from every field, therefore online promotion of business is necessary. Through a website you can reach to millions of target audience worldwide and lure them to become your customer. If you have greater coverage of customers than you can get higher sales and more profit. Those who want to achieve success with advertising via graphic designing than use services of advertising company for accomplishing the advertising campaign.

The advertising agency that you are hiring should be aware of complete market knowledge and which type of graphic design can appeal to which type of business and its target customers. They should know the consumer psychology and respective behavior pattern they have so that right kind of graphic design can be designed and selected.

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SPINX – is an expert internet marketing and Professional Web Design Company providing different services with specialized Web Developer, Los Angeles Web Designers and Graphic Designer at Californian and worldwide.

Author: James Campbell

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Welcome to the second article on Graphic Design Basics. We hope to help the beginner, novice, and some professionals, in the area of Graphic Design.

A Brief Technical History of Graphics

Invention of Paper

Printing with carved wooden blocks on rice paper first appeared in China during the 7th Century Tang dynasty, as a means to inscribe thousands of sheets of paper with a memoir of the revered Empress. The sheets of paper were placed on hilltops and in shrines all over China, so her name would never be forgotten.


The oldest known technique for repetitive printing is woodcut, or woodblock printing. It was invented as a method for printing on cloth in China. This had reached Europe via the Byzantine or Islamic worlds before 1300, for printing patterns on textiles.

Movable Type

Movable and reusable type was first invented in China around 1045. This type allowed a printer to arrange words for printing a subject matter, then reusing the same type again for a new and completely different subject matter.

Printing Press

During the 15th century in Germany, Gutenberg enhanced the Chinese idea of moveable type, and invented the printing press.


Engraving on metal became popular between 1450–1460. Engravers used a hardened steel tool called a burin to cut designs into the surface of a metal plate. The metal plate was then inked, then wiped, leaving only the ink in the engraved lines for printing.


The use of the Etching process as applied to printmaking was invented by Daniel Hopfer of Germany around 1500. In the etching process, the artist “scratches” his design on a wax covered metal plate. The plate is then exposed to acid which eats at the exposed surface of the metal, leaving a behind lines sunk into the plate. The metal plate is then cleaned, inked, then wiped, leaving only the ink in the etched lines for printing.

Drawing Board/Table

A smooth, flat surface that is perfectly “square” used for precision drawing and drafting. At least one edge, usually the left, is perfectly square for accommodating a T-square for precise right angle drawing.


A technical drawing instrument in the shape of a “T,” primarily used as a guide for drawing horizontal lines on a drafting table.

Set Squares

A triangular piece of plastic with the center removed. The outer edges are typically bevelled for inking. Set squares usually come in two types; one with 90-45-45 degree angles, the other with 30-60-90 degree angles. Placed against the T-square, the triangle allows the artist or draftsman to draw perfect straight line at the desired angle.

French Curve

A French curve is a plastic template made to achieve many different curves, and is used to draw smooth curves of various shapes and sizes by an artist or draftsman.

Ruling Pen

A ruling pen is an antiquated tool for drawing with ink. It was used to draw precise lines from thin to thick.

Rapidograph Pen

By 1953 the Rotring Rapidograph became the established technical pen for rendering lines by graphic artists, designers and draftsman. It replaced the ruling pen and made technical drawing easier to achieve.

Desktop Publishing

Desktop publishing and the use of computer aided design has virtually rendered all of the above mentioned tools and processes extinct, with maybe paper and the printing press being the lone survivors. However, with the increasing use of online communication, digital storage and retrieval, paper and the printed word is struggling to keep pace with the virtual world.

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Graphic Design Basics: Part 2


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Graphic design focuses on visual communication and presentation. Techniques used to produce graphics include, typography, visual arts and page layout. Graphic design is used when creating logos or brands, websites, publications, advertisements and packaging for products.

Graphic design started to become its own movement in late nineteenth century Europe when it was considered separate from fine art. By the 1920s revolutionary Russia started creating objects for utilitarian products, including buildings, theatres sets, posters, fabrics, furniture, clothing, logos and more.

As consumerism has grown so has graphics. From road signs to reference manuals, graphic design has enhanced humans ability to share knowledge. Graphics are a large part of the brand identity of corporations and largely associated with advertising and entertainment.

An article from The Design Observation Group stated that “broadly defined, graphic designers are the visual ambassadors of ideas: their role is to translate, communicate- and occasionally even agitate- by rendering thinking as form, process and experience.” They must be able to balance clarity and innovation.

The basics of graphic design are:

1. Colour: Colour has a big impact on the mood of a design.

2. Line: the width and texture of the lines you use also contribute to the overall tone of your graphic. And the way they interact with each other is also important.

3. Shape: Angular shapes are generally associated with masculinity, while smooth and curvy shapes are more feminine. Circles are associated with wholeness, peace and unity.

4. Scale and size: Scale and size bring balance and proportion to your design.

5. Space: Space (or white space) give designs breathing room and the eye some time to rest. The trick is to properly balance space with design. Too much space might make the work seem unfinished, whereas not enough space, make things cluttered.

6. Texture: Texture ads an element of realism to design.

7. Value: Value adds unity to designs. It can help balance out elements of design.

Graphic design can be learned at school or self taught. Nowadays, graphic design is done on computers and every digital company will have at least one designer on their team. It is the obligation of the graphic designer to keep up with current trends and educate their team of developers and marketers as well as clients. Infographics are a big trend at the moment. That is creating visual graphics out of data. This makes information easy to absorb, comparisons easy to visualise, and content more interactive and aesthetic.

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Nowadays websites are not only viewed on standard computer screens, but after the evolution of smart phones and tablets there’s a necessity to design websites that look attractive on multiple devices.

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