Posts Tagged ‘Marketing’

Article Marketing Strategy: Do you have a monthly writing plan?

http://www.submityourarticle.com — Developing a writing plan makes writing articles easier and builds consistency into your writing routine. This article teaches you how to develop your own monthly writing routine, where to get article ideas, and strategies for stimulating article topics. Click the link for a free report on getting started with article marketing
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http://ArticleMarketingExplained.com Here’s the 8th part of our series on making article marketing work for you, I call it, Resource Box Secrets.

Article marketing is a great way to use simple little articles to drive traffic to your web site. If you’re new to the concept, this is how it works (nutshell version):

Write an article of 300-700 words that deals with a topic your target market is interested in. For example, if your target market is new parents, an article on getting babies to sleep through the night, or an article on store-bought diaper alternatives would be things new parents might care about.

At the end of the article is a paragraph that’s known as the bio box, or resource box. Many people use that to tell about the author of the article.

That’s fine for stroking your ego, but it’s the kiss of death for making sales.

Articles used for marketing purposes are a bit of a different animal than articles you might find in a magazine. They both need to be well-written, but when someone is done reading an article you’re using for marketing, you want them to take another action…

…and click through to your web site.

You know the old show business adage, “Always leave them wanting more!” — that’s how you should write your articles. Don’t get me wrong, I don’t think you should just tease people in an article and then offer the real solution on your web page — you should give good value in your article.

But in a few hundred words you obviously can’t go into too much detail. And that’s where your resource box comes into play.

If your article was well-written and provided value to the reader, they will already be primed to want more information. A good resource box will give them a reason to click the link.

A bio box that says, “Jane Doe has been a parent for 14 years and is the president of Moms and Kids Play Group blah blah blah…” may build some credibility for the author, but doesn’t do anything toward the ultimate goal — getting a click to your web site.

On the other hand, if an article on getting a baby to sleep through the night ended with something like this…

“Click here to get a free copy of ’21 Tips To Keep Your New Baby From Driving You Insane’ at Jane Doe’s New Baby Tips web site. Download your copy right away and put the tips to work for you immediately!”

…don’t you think the reader is very likely to click on that link? You bet!

Sure, as an author it’s nice to put something in there about how great you are, but do you want status or do you want sales? An article for marketing purposes is a “direct response” type of ad which means we want the reader to RESPOND after reading the article.

And that means making sure there’s a great reason for the reader to click that link and get to the web site where we can then go for the sale.

As Christopher Knight, CEO of EzineArticles.com puts it, the body of the article is your “give,” and the bio box is your “take.”

Make sure what you’ve given to the reader has enough value that they’re chomping at the bit to click on the link in your take.

Using a resource box that gets the click is the difference between just writing articles, and real article marketing.
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Welcome to “The Insider’s Guide to Clickbait Titles – The Secret Ingredient of Viral Marketing”. (see what I did there?)

Have you ever noticed that websites such as Buzzfeed, Mashable and UpWorthy get tens of thousands of social media shares?

Perhaps you’ve wondered why so many people “Like” your YouTube video on Facebook, but only a handful ever click through to watch it?

The reason is that clickbait titles are more tempting than a transparent headline.

While 8 out of 10 people will read your blog post title or YouTube title, only 2 out of 10 will click through and read your blog post or watch your video.

This just shows you that your choice of title (or headline) will determine if your content will be popular or not.

If you want people to click on your blog post titles and read your articles then it’s advisable that you use a “clickbait title”.

Here are the rules you need to follow:

Rule #1: Your clickbait title should be 6 to 7 words. If they are too long people will feel overwhelmed. If they are too short they won’t be descriptive enough which means people won’t know what your blog post is about.

Also when it is 6 to 7 words it fits nicely within Google’s search results.

Rule #2: Use adjectives. When you use words like: “best”, “incredible”, “unbelieveable” and “try”, people are more likely to click on your titles.

Rule #3: Use the current year within your clickbait title. When you are writing guides or detailed content, including the year helps with click-throughs.

For example, if you wrote a post on creating a blog, your title may be, “How to Start a Blog [Updated in 2020]”.

Rule #4: Use tools like Portent Headline Generator. It will help you come up with creative ideas. All you have to do is enter a keyword and the tool does the rest.

Rule #5: Checkout Copyblogger’s headline formula. Copyblogger has created generic titles that work and just require you to enter a keyword.

They provide 10 generic headlines that should work for your blog.

Rule #6: Know your readers. When you know your readers you can create headlines and titles that are more related to them. For example, most of my readers are marketers that are just starting off.

So when I create a title such as “How to Market Your Website When You Have No Money” the content tends to get read and thousands of social shares. Why? Because it is very relevant to my blog readers.

Just follow the 6 rules above and you will do well. If you want to go viral, then combine your clickbait titles with clickbait featured images (or clickbait thumbnails for a YouTube video).

Thanks for watching “The Insider’s Guide to Clickbait Titles – The Secret Ingredient of Viral Marketing”.

Don’t forget to click “Like” and to subscribe to my YouTube channel.
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Internet Marketing Training | Article Writing | Online Techniques

http://onlinetechniques.net – Steve Gaghagen of Online Techniques presents a training session titled “Article Writing For Speed – Write An Article In 30 Minutes!”. Learn a simple method of article writing that will have you churning out content like a master. This is part of the Online Techniques Learning Wing weekly training sessions and was held 10/06/2011.
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A must-have marketing strategy for any creative is writing good copy for your website. These copywriting examples demonstrate a simple trick to improve your copywriting skills fast — even if you’re just starting out.
#MarieTV #WritingTips #Copywriting

C’mon over to https://www.marieforleo.com/2017/05/copywriting/ where we answer your follow-up questions after the episode.

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And if you’re interested in building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5.

Thanks for watching!

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How to Write Articles the Quick and Easy Way for Affiliate Marketing

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Playlists you may like:

Affiliate Marketing for Beginners – https://moneyisawesome.com/affiliate-marketing-for-beginners
Email Marketing – https://moneyisawesome.com/email-marketing-playlist
How to Make Money Online Methods – https://moneyisawesome.com/how-to-make-money-online-playlist
Reviews and Recommendations – https://moneyisawesome.com/reviews-playlist

To succeed with affiliate marketing you need to generate a lot of content. You have to write a lot of articles and blog posts for your website. Then you will have to generate even more content for your Web2.0 websites around your main affiliate marketing website. And for many people it seems like a huge problem that holds them back.

In this video I share with you my “secret” technique that allows me to write countless amount of articles in no time. You may find it counter-intuitive. But trust me, it works very well! Try it out for few times and you will realise the real power of this approach.

Disclaimers: all opinions are my own.

#moneyisawesome #affiliatemarketing