Posts Tagged ‘Marketing’

Business Article Marketing is an effective, but underutilized tool by main street businesses. While it is widely practiced by internet marketers, the technique can work as well, if not better, for main street businesses. Your potential customer is looking for several things when they go shopping. For most higher price items, they need and want information to help make a wiser purchase decision. They also want to be confident in the vendor they end up buying from. Business article marketing is the perfect approach to deal with both of these customer needs.

What makes it even more attractive, is that it is virtually free, and ultimately the customer comes to you rather than you needing to search for the customer. Here’s how it works. First choose a single product you want to sell. Then brainstorm with your sales staff on the key questions prospective customers have when they consider buying. Your approach will vary depending on whether there are many key questions or just a few.

Assuming there are just a few, you will do two things. One is to write a simple web page to be tacked on to your corporate web site specifically dedicated to this one product. It will be written in such a manner as to answer all the likely questions and objections a buyer may have. This page need not be fancy and is probably more effective the less fancy it is.

The information used to create the web page is then rewritten into a variety of articles of 400-600 words or so. These articles are titled with specific information the customer might be likely to use on a computer search engine. Such as: “Brand Name Chainsaw QR23”, or “Chainsaws for Professionals” or “Chainsaws for Women.”

The purpose of the titles is to get your article found. They need not be attention grabbing.

You want to write a specific article for every major keyword phrase your customers are likely to do a computer search on. You can reuse much of the material from one article to the next, but try to vary them enough so that they appear different. If you are selling a chainsaw to women, make sure you explain why women will like the lightweight but powerful chainsaw, etc.

These articles are then going to be posted on as many of the thousands of article directories as possible. There are inexpensive services that will post these to the directories for you.

The article directories exist to provide useful articles for blog writers, ezine editors and others to use. All of these people will be allowed to reprint your article on their sites for free, as long as they include a live link to a resource box that you will add to the bottom of each article.

Your resource box will include a link to the specific page on your website dedicated to your product. People will read about it, and then click through to your page. Many will then read much the same information on your page and make their decision to buy.

If you have a complicated product you will not put much information on the product page. Instead you will display the product and offer a free report that the visitor can download in exchange for their email information. Once they provide that to you, you will send them a well written informative report outlining the merits of the product and the information they will need on the options and any considerations they need to keep in mind.

Rather than leaving it at that, you will follow-up with them periodically with additional informational emails. These are designed to offer more information, establish a positive relationship with the prospect and to keep you in front of your prospect during their decision making process.

The reason business article marketing works, is that people are increasing searching for information online prior to making a buying decision. They tend to resist sales pressure, but will eat up useful information. This is particularly true if they first find that information on an apparently neutral third party location.

By provide the information they need, you will be giving them what they want, It also helps build their respect for you as a vendor. You are now seen as a resource and not a seller.

The author, Earl Netwal calls himself a MicroBusinessSpecialist. He works with small on and off line businesses to enhance their marketing effort with traditional and not so traditional internet marketing techniques. He offers a free eCourse on effective article marketing on his Article Marketing Blog, http://ArticleMarketingHint.com He discusses other aspects of internet marketing on his primary blog, http://MicroBusinessSpecialist.com/blog

 

Do you ever wonder why hundreds of thousands of internet marketers are now spending so much time, effort, and energy in writing articles? Well, it’s because countless of ebusiness owners and affiliate marketers have proven the effectiveness of this internet marketing tool. They’ve realized that if you write informative, useful articles, people will pay attention to your website and later on to the products or services that you offer. The process of getting them to buy from you will then get a lot easier.

Most people use the internet for research. Some of them are looking for solutions to their problems while others are looking for the answers to their burning questions. There are some who are looking for how to guides while others are looking for in depth information about the things that they find extremely interesting. If you want to capture the attention of these people, you must not only offer them with banner or PPC ads. Instead, strive to address their learning needs. Share with them a slice of your expertise and help them understand their current situation and help them out in solving their issues. If you do this, they will forget about you. They’ll surely read your other articles, pay your site a visit, subscribe to your newsletters, and later on, buy whatever it is that you’re selling.

Writing decent articles that can capture the attention of your potential clients isn’t that difficult. Start by knowing the topics that they’re looking for by conducting surveys and by doing keyword research. Then, gather as much information through thorough research. After that, you may outline the data that you’re going to discuss and present them based on their importance. Don’t forget to write your articles using conversational tone and lay man’s terms. Make it very easy for your audience to understand the message that you’re trying to get across. Also, make sure that your articles will speak volumes about your expertise and your sincere commitment in helping out your audience. Write as many articles not only to share more information to your readers but also to make your website become more visible in the online arena.

After writing your articles, you can start distributing them to hundreds of directories. Yes, this process will take a lot of time but this the only thing that you can do to give your articles the kind of exposure they need. Post them under the best categories and make sure that you use compelling resource box where you can insert your site’s link.

When online users are looking for information related to what you sell and they see your articles on relevant search page results, you have better chances of getting them to pay you a visit. As long as your articles have what it takes to get your readers to like and trust you, you will not have any problem in converting these people from online users to potential clients and then to paying customers.

 

 

 

 

Sean Mize is an article marketing expert and coach. Here’s one of his best

article written: Article Writing for Higher Conversions

 

 

How to Start a Blog & Make Money Online: http://goo.gl/kwl6I — Learn how to market your blog’s articles the right way! — How To Start a Blog Tips from http://bit.ly/9Woy0c
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What if you discovered today in three simple steps how you can do better article marketing? Here are 3 simple steps to get you started.

Step 1 – Title should be well thought out.

Step 2 – Decide on content after extensive research.

Step 3 – Make sure you satisfy all the frequently appearing doubts.

Here are step by step details that you can apply quickly and easily.

Step 1 – Title should be well thought out.

An appropriate title is very important as it is the first thing that the user may see. This may sound like a cliche but it’s true that “first impression is the last impression”. Hence the title may be the thing that can either make it or break it for us. Also this title must be well thought out. If the title is attractive but has nothing to do with the content that follows then still it’s not what we want. Hence the content that follows should also be added after extensive research only.

Step 2 – Decide on content after extensive research.

The content of our article may set a benchmark for us. Hence it is important for us to understand each and every technicality related to our field and accordingly decide on the content of our final article. For us to achieve this we may need extensive research. It’s also important from our side to resolve each and every query faced by our clients.

Step 3 – Make sure you satisfy all the frequently
appearing doubts.

Conduct doubt solving sessions via webinars or just leave a simple faq (frequently asked questions) section on your webpage. This is a brilliant way to increase confidence about you in the minds of the customer. Once the clients start finding solutions via your content, they will indeed gain more trust in your ability to find solutions to their problems and on the other hand will also help you gain higher profits.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, “Your Article Writing and Promotion Guide”

Top 5 Tips For Content Marketing Strategy
Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to develop sometimes.

Understanding your overall messaging and making sure that it matches up with the values of your audience and your
business. Also understanding what social media platforms your audiences uses and what content would perform best there can be difficult to determine without experience, proper data or an outside perspective.

The core of any good content strategy come down to good communication and it starts with listening to your audience. It may sound counter intuitive, but until you’ve learned to listen you have no business asking for a sale.

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Article marketing is by far probably the most affordable and top marketing and advertising techniques to build continuous targeted traffic flow to your site. Regardless if you are in the beginning stages with your internet business or perhaps you are veteran, composing as well as distributing content articles is probably the most powerful and least expensive strategies to push plenty of targeted visitors to your website. Composing articles in addition to distributing them to article web directories you can get no cost traffic when individuals click the hyperlink within your authors bio box. Additionally it is a powerful way to boost search engine ranking positions, due to the fact you should have numerous inbound backlinks to your own website. Why don’t we have a look at ways you can get started marketing through articles. Here are some hints to get you going. You will first need to write your articles.

Craft a Top Ten List

A simple way to begin with an article is actually to create a Top Ten List. Choose your niche relevant to your online business and make a list of ten main reasons why an individual should really buy your product or service or perhaps present help and advice on a subject that is relevant to your web site. Suggestions might possibly be top ten methods for getting your infant to sleep during the night, top ten reasons in order to create articles, or top ten reasons why you should buy online auto insurance. When you have your set of ten items, write a brief paragraph with regards to each.

After that you you must include an opening section which draws your reader directly into the list. The first few sentences should be extremely inviting and intriguing.

Use a Ghost Writer

For anyone who is experiencing difficulty creating articles, or simply do not possess enough time to get it done, it is possible to still reap the benefits of article marketing by employing a freelancer. Ghost Writers can compose unique content articles to suit your needs which turn into your intellectual property. You can actually submit them as your own personal work on your site, your weblog, along with the article directory sites. Yow will discover a ghost writer on websites such as elance. Additionally, there are some freelance article writers that have their personal internet sites available. You are able to order articles any where from .01¢ to .03¢ per word.

There is absolutely no reason for you not to start your first campaign with article marketing immediately. Get yourself a number of content articles and begin submitting it to the hundreds of article directories and blogs. You will be quite amazed when you see the results you will get from just a few articles. You will be composing them in addition to distributing them regularly.

You can find professional article writers as well as premium article submission and article marketing services at articlemarketingwizards.com

It is not surprising that Article Marketing has gained so much prominence on the World Wide Web. It is technique par excellence for building your brand and promoting your products. Your prospects will not even realize that their opinions are being shaped when they read certain articles. Article marketing in itself can be used as a revenue source. Many freelancers have started their own business fully based on article marketing.

It takes time for article marketing to take root but the long run effects are amazing. It has become a cornerstone of most online marketing campaigns because of its simplicity, ease of initiation and extreme cost-effectiveness. If you want to start your own online business and want to use Article Marketing, you must understand how it works and how you can take advantage of it for your own purposes.

The following 5 methods can help you to understand just that.

1. It is not important to write long articles. Internet users click from link to link and move on from page to page. They do not have time to read long articles. Therefore, you must create short articles, which readers can glance through and get the message. The articles must give a short introduction about the product or service you are promoting.

2. Well worded titles attract the reader to your article. Therefore, ensure that you use the best possible keywords in the title. The title must also summarize what the article is all about.

3. Your articles must be information-rich. What is the point of asking your readers to read something of low value? They will rather move on to another site. This will have an adverse effect on your marketing campaign. Hence, ensure that you provide quality content.

4. Make effective use of keywords. Keywords are words that attract the attention of the reader or are words which are in vogue and are being talked about in your field. Using these keywords in your articles also ensures that search engines find your articles to display to the reader.

5. After you have ensured that you have a short article with quality content and relevant keywords, you must upload them to several article directories which will increase the chances of your article being viewed by your target audience. This is what will direct them to your products and indirectly build your brand.

I hope you have got a reasonable understanding of the inner workings of Article Marketing. So go ahead and use these techniques for effectively promoting your products and business.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing to build your list:

If you are one of those skeptics, let me tell you now that you can really make money through article marketing. Here’s how:

1. Use article marketing to generate traffic for your website and blogs. As you might already know, no ebusiness owner will make it over the internet without online traffic. These days, there is no better and no cheaper way to attract online users to visit your website than through article marketing. This is how it works: you post keyword-rich and highly informative articles online. When people use the keywords that you are targeting and key them in on search engines, your articles will most likely to appear on the search page results (hopefully on the top 10 pages). When these people are enticed through your titles (this is the reason why you need to make your article titles attention-grabbing and intriguing), they will click on your articles. Once they found your copies to be well-written, highly informative, and easy to understand, these people are most likely to click on your website to obtain more information and hopefully sign up to your opt-in list. When this happens, it’s time that you do your magic to convert these people from potential clients to buying customers.

2. Sell yourself. Article marketing is also a great tool in positioning yourself as an industry leader. This is very important not only to attract new clients but also to have that freedom to set your own prices. Did you know that you can charge as much as you want and not lose a single client if you can convince people that you are the best in your chosen industry? Well, article marketing can help you with that. All you need to do is to make sure that you offer your readers with good-to-know information or those data that they cannot possibly find elsewhere. Keep in mind that the more relevant information you offer to your readers, the higher your chances of winning their business over and over again.

3. If you are a ghostwriter, you can also make use of this tool to make money. You can offer your writing services (plus article posting services) to those marketers who do not have the time and energy to write and submit their own articles. Depending on the amount of research and the word requirement, you can charge as much as $ 15/article.

Do you want to learn more about how I do it? I have just completed a brand new free guide.

Do you believe an article a day grows your list everyday? Read on to discover the truth of this strategy and how you can implement it in your online business.

Very rarely have I ever submitted an article to the Article Directories in which I don’t get at least one click-through that day and a new subscriber in my list community. Every single day someone subscribes, and lots of someones usually, scores, sometimes hundreds, from building an article a day over and over and over again, stacking them on top of each other.

Daily Articles = Daily List Building

Do I put one out every day? Just about. I’m doing it right now.

What I’m saying to you, what I want you to grasp is the enormous impact you have when you spend 30 minutes and create 300 words a day, and put it out there on the internet. You get to build your list every day. Folks, this is huge because most people make list building very, very difficult when it can be very, very easy.

They do Google AdWords, which are fine, and pay a lot or buy lists or do this or do that. Article marketing is free. It slam dunk works. It works every time once you get in the flow of it.

You get new subscribers, new members, and new people in your list community when you’re writing articles on a regular basis. When you write and submit each day you generate traffic and build your list community every day.

Simple as that. As I often say, I could make it harder for you, but why?

So an article a day does what? It builds your list every day. Or at least builds your list every time you get an article out there. This is a good thing. I recommend you get started right away building your list community with your articles.

And by now I bet you are ready to start list building with your articles, right? So then now I would like to invite you to claim your FREE Instant Access to my List Building Instant Article Creation Template when you visit http://www.ListBuildingArticleTemplate.com

Article marketing remains to be the most cost-effective way to drive high quality traffic to your website and in positioning yourself as someone very knowledgeable on your chosen niche so you can easily earn the trust and confidence of your target market.

Here’s how you can grow your article marketing:

1. Inform first before you advertise. Instead of loading your articles with blatant ads and sales pitches (which can surely annoy your readers), I recommend that you fill them up with valuable information that your readers will be happy to know about. Depending on the needs of these people, you can offer them with solutions to their problems or information about their areas of interest. When you are able to satisfy their need for information, they are most likely to be impressed that they will click on your resource box to give your website a visit.

2. Make your titles benefit-driven. Each time you write your articles, imagine your target readers having this question posted on their forehead “what’s in it for me?” You will need to answer this question on your article title. Tell these people ahead of time what benefits and what kind of information they can expect to get should they open and read your articles in their entirety.

3. Do not plagiarize. Although copying somebody else’s work is the fastest way to obtain article content, this is a big no-no in article marketing. If you don’t want to have problems with search engines and submission sites about duplicate content, you better make sure that your articles are 100% unique. They must be written using your own words and they must contain fresh information.

4. Choose your topics wisely. When choosing the topics to write about, always ask yourself if these topics will help you capture the attention of those people who are most likely to buy from you. You can base your topics on popular search terms within your chosen niche, you can write about issues that have direct impact on your chosen industry, and you can write about the problems being faced by your potential clients.

5. Write more. I am sure you would want to boost the benefits that you can get from this marketing technique. There is no better way to achieve that than multiply the number of your high quality articles. Strive to write at least 2-5 articles per day and manually submit them online. Sounds tedious I know but this is the foolproof way to generate enormous inbound links and to give your products and services the kind of exposure they need.

Do you want to learn more about how I do it? I have just completed a brand new free guide.