Posts Tagged ‘Newsletter’

Want people to open your e-newsletters? offers tips, and techniques on how to do exactly that. Learn best practices for creating and sending out newsletters that your clients will love to read.

Creating an engaged customer base is hard to do. And it starts with creating a successful newsletter. Even though social media is important, email is often overlooked. Learn how to best leverage your email marketing.

Learn more at

Newsletters offer a simple and affordable way to communicate with your network and strengthen your brand.
In order to write great newsletters, you need to start with the end in mind. That means, you need to know what it is you want your readers to DO when they read your newsletter. This is your call to action and every newsletter needs one.
Examples of a call to action can be to:
· Use a coupon code
· RSVP to an upcoming event
· visit your website to read about new products
Once you’ve established your call for action, try to think about how you can lead readers to it without sounding too pushy.
Next step – The Subject Line
Like you, your subscribers likely scan their email inbox looking to clean it out and delete unwanted mails. Don’t give them an excuse to delete your newsletter! When writing your subject line, use these rules of thumb:
· People are more likely to open emails with a timely or enticing premise in the title.
· Good subject lines are attention-grabbing and thought-provoking. “Our August Newsletter” won’t do the trick.
· Your subject line should be between 5 and 7 words long
· Don’t use all capital letters and be wary of using exclamation points. They can make your email look like spam and many email services will block it.

What’s the best practice? Before you hit send, read the subject line to yourself and decide – would I open this email?
Next, choose great images for your newsletter. They should be relevant to your business, interesting or beautiful to look at. (Or you can just use kittens or babies.) Pictures are a great way to catch your readers’ attention and encourage them to keep reading. When coupled with a catchy title, they can go a long way in increasing open rates.

What’s the best practice? – Use compelling, original images in high resolution. Or kittens.
Content is key to achieving your goal! Not sure how to produce good content? Here are a few tips:
· Make sure your newsletters share either timely, educational or valuable content. Don’t write fluff just to fill the page.
· Break your newsletter up into short paragraphs with headers. Long paragraphs can cause readers’ eyes to quickly glaze over. Get to the point. Write only as much as you need to get the message across.
· Keep jargon out. Don’t try to show off; it’s not a term paper. Use a casual, but professional tone. Be friendly and informative.

What’s the best practice?
Fill your emails with interesting and relevant articles, tips, links to great websites or inspirational ideas. Vary the content in each of your newsletters to keep them fresh. Write content worth reading.
Finally, when sending out your newsletter, remember to think about timing and frequency.
Don’t exhaust your subscribers with constant emails. They’ll unsubscribe. On the other hand, if you promised a monthly newsletter chock full of tips or coupons, keep your promise and stick to a regular schedule.
Send out newsletters in the morning, ideally on a work day. That way, they have the best chance of being read. Emails sent on Friday afternoon can easily get buried in your subscribers’ inboxes over the weekend.

What’s the best practice?
Send out your newsletter once a month or once a season on a Monday or Tuesday morning.
Ready to get started? Check out Wix’s ShoutOut and start creating great newsletters!

Video Rating: / 5

One of the tasks, that may keep you from starting an online newsletter, is gathering materials and writing a regular article. Whether you plan to send your newsletter quarterly, monthly or weekly, there is that looming task of finding an article topic and writing about it.

The task will be easier if you keep in mind that your article does not have to be a long, complete research work. In fact, longer articles are not as likely to be read. If your article will be much longer than 750 words, you may be trying to cover too much material. Break it up into two articles, which will take care of your next newsletter too!

Other items for your newsletter, such as ads for your product, can suggest an article topic. Your welcome comments at the beginning of your newsletter could also lead to an article, or vice versa, your article might lead you to make some interesting comments. Questions or comments from customers are also good article topics.

You can set up your newsletter in many ways. To get ideas, go to other websites and sign up for their newsletters. Here are some examples of possible topic combinations for a newsletter to get your creative juices flowing!

Scenario: you create a product from trees that have been damaged or killed by disease, which creates very interesting wood shapes and colors. This keeps this wood from being burned in a slash pile or sent to a landfill.

Newsletter Theme: what is beetle killed wood?
Since an important part of your market lives in cities and areas where beetle kill (especially mountain pine beetle) isn’t a common sight, this could be a very interesting topic.

Welcome Comments: describe the visual devastation of the forest in many communities.

Newsletter Article: write about the life cycle of the mountain pine beetle and how it affects specific types of trees. Provide stats on the beetle kill areas and a photo of a mountainside with red trees.

Newsletter Ad: show photos of one or two of your products created specifically from a beetle-killed tree. Offer a special discount on these specific products from anyone who mentions the newsletter.

Scenario: you own a small hotel or resort.

Newsletter Theme: an upcoming event, such as a community event, like the International Choral Festival in Missoula, Montana or a natural event like a salmon run.

Newsletter Welcome: show pride in your community. Discuss how many people participated in the activity last year or some other statistics or anecdote about the event. Welcome your readers to attend and that you hope they will stop by and say hello, even if they aren’t staying at your hotel.

Newsletter Article: Write an article about the history of the event or the importance of the natural phenomenon. If your business has historical ties to the event, write about that. Or, if some expert in your community has already written an excellent article, ask them if you can send it out in your newsletter, and say something nice about that person in your comments. Every year, you can use a new angle for your article about that event.

Newsletter Ad: offer free cookies or an hour later checkout or something to anyone who registers by a certain time before the event, and who mentions the newsletter.

Scenario: you are an artist or photographer, a highly competitive field, where exposure for each piece is important.

Newsletter Theme: feature a particular piece. If you have accumulated a lot of work, you have a lot of potential articles. You could think of each newsletter as a mini-show.

Newsletter Welcome: mention a show where this work is or was featured. If another organization is producing the show, say something nice about them. (Make sure you get “good guy” points by sending a copy of your newsletter to the principles in that organization.)

Newsletter Article: discuss a particular piece that is in the show. If there is a good story connected with the piece, tell it. Or, discuss a technique you use in that piece and what prompted you to use that technique. Or, you could write about the show or venue, if that will help your cause! For example, if you are donating a piece for charity, weave your piece into a story about the charitable event.

Newsletter Ad: offer reproductions of the piece to your readers. Make a signed copy of the newsletter part of the package.

If you have a weekly newsletter, you will have to come up with 52 topics. If you start a list of topics, and add to it every time you think of a new idea, you can pull those ideas out when your mind goes blank. I frequently send myself an email when an idea occurs to me. That way, my work isn’t interrupted, but I don’t lose the idea. I have found that the more newsletters and articles I write, the more ideas I get. Over time, you will find your newsletter taking its own style and content.

This article is based on a discussion topic from the Social Networking for Business course at Dickinson Lifelong Learning Center in Missoula, Montana.

P oll any group of employees—
from the
mailroom to the upper
levels of management – and
you’ll find poor workplace
communication as one of the
top organizational complaints.
For something that
we do every day, we just
don’t seem to be very good
at it. In fact, the attitude
that communication should
come naturally may be contributing
to the problem,
since workplace communication
remains one of the most
overlooked and untrained job
Although most employees
have little control over their
companies’ communication
processes, all of us contribute
to the quality of our
workplace communication
through our interactions with
our coworkers. Here are a
few tips to improve communication
in your own corner
of the workplace.
Communication Tips
For a Happier
Just the facts, ma’am.
Many a meeting has been derailed by the one
or two participants who seem unable to limit
their input to the subject at hand. Before
speaking, envision topical bullet points and
limit your comments to them. If you find
yourself veering off course or notice others
looking at their watches as you speak, wrap it
up by briefly summarizing your main points.
Never assume that an electronic message has
been received. Digital information can be lost
in transmission or accidentally deleted by the
person receiving it. Make a habit of regularly
following up on important communications.
Give frequent updates.
It’s easy to lose perspective when working on
large-scale projects that aren’t due for completion
until months later. Schedule daily,
weekly, or monthly summaries of work in progress
in order to keep superiors, co-workers,
and subordinates up to date and aware of
changes that may affect them.
No one likes to be told no. When asked to perform
a task that may take you away from other
important work, inform the requestor of the
time or expense the task will take to accomplish,
and the effect it will have on your previously
scheduled projects. Armed with this information,
the requestor will be able to draw
his or her own conclusions about whether to
proceed, and is less likely to focus on your
perceived “unwillingness” to do the work.
Never say “no” as a first response
Limit your message list.
Nothing is more frustrating than being copied
on an e-mail chain about a topic that doesn’t
concern you. Abuse of the “copy all” function
reduces productivity, creates confusion, and
eventually causes employees to disregard important
communications because they no
longer have the time to filter relevant information
from the avalanche of information overflowing
from their in-boxes. Before hitting the
send button, mentally verify that each person
on the copy list needs access to the information
contained within.
Always follow up.
Know your audience.
© 2008 E041

Clinical Social Worker with extensive workplace employee counseling and intervention experience. Former professional counselor serving many large federal and private industry employee assistance programs. Publisher of the newsletter used by the U.S. Congress for it’s employees, WorkLife Excel. – Lessons in Employee Newsletter and Company Newsletters from the publisher of FrontLine Employee. Today’s free newsletter information and skills topic: “Why have an Employee Newsletter”. We discuss why an employee newsletter, company newsletter, or what I like to call a “Work-Life-Productivity-Stress Newsletter” for employees is critical to enhance employee well being, protect the bottom line, help employee develop and be all they can be for your company, and reduce behavioral risk associated with many workforce problems like absenteeism, tardiness, conflicts, difficult personality behaviors, lack of creativity, and solving problems on the job more effectively. Also, a newsletter with topics of interest to families is critical because employees do not leave their problems at the door step so employee newsletters than contain information on dealing problems with parenting and teenagers, safety, injury prevention around the home, couples communication (especially), and saving money and healthy living tips make your newsletter a sure read. I also discuss length of newsletter and show you why a 2-page newsletter sent monthly is easy and more effective, and desired by employees more than a 4-page employee newsletter that comes out quarterly. Using MS Publisher or MS Word, and creating your newsletter in this formats represent a popular approach, best practice, and state of the art in do-it-yourself newsletter that are found to be effective with employees. You want readability, and we supply you with an employee newsletter and an MS Publisher template along with an MS Word Template each month..and it comes a week early. It’s never been late in 16 years. Are you an employee assistance program (EAP) with a need to have an EAP Newsletter for your corporate customers? You EAP utilization will be high if you create an EAP newsletter that comes out monthly and contains articles that match the needs of the corporate culture you serve.
Video Rating: / 5 – Easily grow your Interior Design business with email newsletter articles just for Interior Designers. Go to for more information and to sign up for our email newsletter!

This video is based on the 6th edition of the Publication Manual of the American Psychological Association. It explains how to include articles without volume/issue numbers in your Reference List for both print magazines (0:44) and print newspapers (1:17), what to do if there is no author (1:57) or no page number (2:05), and referencing online articles (2:14).

Most articles will have a volume and issue number. In that case, watch our video “APA Style Reference List: How to Reference Journal Articles”

The content was created by Crystal Rose, Public Services Librarian, Memorial University Libraries, in partnership with the university’s department of Distance Education, Learning & Teaching Support.

Other videos in the APA series:
Referencing Sources in APA Style: A Basic Introduction –
How to Format Your Paper in APA Style –
How to Reference Books:
How to Reference eBooks:
How to Reference Websites:
How to Reference Canadian Government Documents:
How to Reference Multiple Authors –
How to Reference a Citation Within a Citation –
Video Rating: / 5

Read the full James B. Powell newsletter here.

There is no point in giving a company wellness newsletter to your employees unless it includes wellness newsletter articles “that work”. By this I mean the wellness newsletter articles actually give your employees–and family members who will surely read them–useful and practical information they can use right away. This is not an easy task, but I can tell you how to get started and in time become a real pro at the process.

First, I would head to your local drug store and grab five or six magazines on a variety of work, wellness, family, parenting, money, and other related topics. Sit back and lightly skim articles in these magazines. You are not going to copy articles, but you are going to cheat a little bit by look for the “story behind stories” –the undiscovered gem that other authors have recently missed..

Here is an example.

A couple days ago I was in Boston’s Logan’s Airport. I picked up and purchased “Parenting Magazine”. I was looking for article ideas. The very first think I did was to take out a pen and (with it in my mouth) read articles for their content, but always asking “why” is that true, or “what” causes that to be the case. These are the stories behind the stories.

Okay! Live example – watch how I find the wellness newsletter articles that make the article worth reading. . . .

The title of the article in Parenting magazine simple, but it discussing a poll on whether parents should volunteer at their child’s school, and indeed, whether they should be forced to do it. Whatever you think of this idea, the article that came to mind was “Seven Ways to Volunteer for Your Child’s School and Never Set Foot on Campus”. I thought I would offer seven ideas for how parents can “help” without having to take off work.

Are you getting my point? Now, tell me if wellness newsletter articles on topics like you see above won’t have a great chance of helping guilt-ridden parents who are so busy that they can’t get away from their jobs to help their kid’s school. They will certainly want to know about these ways of helping their child’s school without lifting a physical finger. Now, you will feel great know you can write wellness newsletter articles like this.

Your objective in writing wellness newsletter articles that get remembered is to improve employee wellbeing, morale, productivity, and reduce workforce behavioral risk and safety matters.

Wellness newsletter articles that work allow employees to act on the information and take it home to show others. Are you getting the hang of this? You can easily come up with wellness newsletter articles by reading journals and keeping one eye open for opportunities and ways to break your writer’s block by asking “why”, “what causes that”, and “is their anything in my personal experience that conjures up for me a question” about what I am reading.

Discover your own, customizeable, company wellness newsletter