What’s the difference between an article and a post on LinkedIn? And how do you post an Article to LinkedIn (Materials at https://jm-seo.net/f4c11). eople often ask, “Hey Jason, how do you post an article to LinkedIn? And, what’s an article on LinkedIn vs. a post, and can a company post an article?” OK, let’s investigate this whole “article” business on LinkedIn. I’ll assume you already have a personal profile on LinkedIn; if not, of course, you need one of those. Related to this, Company Pages can NOT post articles to LinkedIn, only people can. So if you’re a company – hold on, I’ll explain what to do in a moment.
First, let’s step back and understand the difference between an article and a post or update on LinkedIn. A “post” or “update” is merely a short little blurb, often with an outbound link to another blog post as on your own personal blog, company blog, or news source. An article is something meant to be beefier, more substantial, more like a short essay on a topic and – most importantly – an article is “native” to LinkedIn. It lives natively on LinkedIn, and is essentially a blog post to LinkedIn’s internal blog platform (fun fact: formerly called “Pulse”).
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