Posts Tagged ‘Strategies’

Change Management is not easy. It is a painful process that requires the Project Manager to be both a warrior and a diplomat. You will need an arsenal of quality tools, and well honed soft skills to make it through managing a change with little or no collateral damage. I am sure you think I am exaggerating. Here’s why I am not:

1. You will have 3 factions to deal with:

A key group of stakeholders will think the change is vital to the success of the project (they may or may not be right) and will be unwilling to budge until the change is agreed upon and implemented.
Another group will have no capacity to absorb the change without additional funding and/or time.
Leadership. You are not likely to get more time. You may or may not get additional funding, but more funding is not likely to help without crashing the schedule anyway until new resources are brought up to speed.

It’s even more fun when the stakeholders who want the change are also leadership. I’m sure you’ve heard, “Just get it done” before.

2. Most people are naturally resistant to change:

Once headed in a particular direction, it’s at least irritating and often demoralizing to people who have to change direction or start over. Maintaining positive energy in the ranks is a challenge, especially if things keep changing.

3. Someone ultimately is going to be unhappy about the final decision.

In the end though, change is natural and will happen. You will be successful if:

You clearly set expectations about how change will be managed early in the project.
Decisions to make or not make a change are well informed decisions.

Key Strategies for Managing Change

Plan your butt off and define scope extremely well. Strong planning around solid scope definition is a key to minimizing unexpected change down the road.
Force quality requirements development. Don’t even think about design or engineering before you have a high level of confidence that requirements are solid and well understood. If you inherit requirements, make everyone review them and agree to them again before going too far into design. You will be pressured to run ahead because things will appear stagnant during requirements engineering. Trust me, stand your ground. It will pay off down the road.
Plan for change. It will happen regardless of how well you do 1-2 above. Developing a simple to follow process as part of your plan will help set the expectation for everyone and make it easy for you to act swiftly when the time comes.
Get the following key stakeholders to agree/sign-off on your project plan and requirements. This won’t always help when the rubber hits the road, but it does put everyone on a level playing field when that first change request comes in:
The Project Sponsor. This person will be like Dr. Jekyll and Mr. Hyde when it comes to change depending on which faction has his/her ear. If you can at least get agreement for your change management process, you will minimize snap decisions that can de-rail your project.
Engineering/Development Managers. This group will be moderately resistant to change without additional time or funding. They will be protective of their teams and will push back on requiring their people to work additional hours. Assuring them that no decisions will be made without their input will keep them from assuming a defensive posture and help drive collaboration when the time comes.
Quality Assurance or Test Managers. This group always gets screwed when it comes to change. No wiggle room in the schedule often means shortening of the QA cycle. They know it, and are already on the defensive. Incorporating quality considerations into your change management process will enable this group to describe risks to quality when certain decisions are made. While this may not ultimately change the final decision, at least this group will have been at the table with a voice.

The Change Management Plan

This section of your project plan needs to include the following:

Clear criteria for when the change management process is required
Roles and responsibilities
A simple step by step procedure that includes how to perform these key steps:
Requesting the change
Impact assessment
Exploring alternatives
Making the final decision
Drafting the tactical plan to incorporate the change and get back on track

In addition, you will need to have standard templates/tools in place ahead of time to help manage the change when the time comes.

A Change Management form or template.
A SWORD Analysis (a future article)
A Change Management Log

Change Management Criteria

The change management process is required when a requested change will likely have any impact on project scope, increase in schedule, increase in cost, or degradation of quality.

Other texts may say that ANY impact to schedule or cost require the change management procedure to be executed. I personally disagree, but you can decide for yourself.

Roles and Responsibilities

Every project should have a predefined Change Control Board (CCB) that includes at least the Project Manager, Project Sponsor, Development/Engineering Managers, and QA/Test Managers.

Your projects may require additional roles. Here are some quick guidelines:

Roles should be included if they have resources assigned to the project, human resources, HW/SW resources, financial resources, etc.
Roles should be included if they are managing projects that have dependencies on your project, or vice versa.
Roles should be included if they have oversight across multiple related projects, i.e. Program Managers or Release Managers.

Each member of the CCB will have different responsibilities. Here are some examples:

Project Manager(s)

Document the change request
Manage the change request through the process
Facilitate the CCB meetings
Incorporate approved change requests into the project

Project Sponsor(s)

Attend CCB Meetings
Make final decision to approve or reject each change request

HR managers for resources assigned to projects and System managers managing systems impacted by your project

Perform Impact Assessments as requested
Attend CCB Meetings
Participate in implementation planning for approved change requests

Release/Program Managers

Drive Impact Assessment for dependent projects
Attend CCB meetings
Participate in implementation planning for approved change requests

Impact Assessment

This is the most important piece of managing a change request. A quality impact assessment will drive an informed decision and, when the change request is approved, will ensure smooth introduction of the change into the in-flight project. Do this well.

Each group/team represented in your project and dependent projects will need to complete an Impact Assessment. Simply put, this is an estimate of additional cost and/or duration that team will incur if the change is approved. This information is compiled from all teams and then brought to the Change Control Board meeting for discussion and decision.

Exploring Alternatives

Very often, a person requesting a change will be very focused on exactly what he/she wants for a solution, and will not clearly articulate what the problem is that needs to be solved. Because of this, you should always go through the exercise of exploring alternatives. A good branistorming exercise with key stakeholders almost always results in a creative solution that will result in less drama that the originally proposed solution. This is because everyone has had a chance to voice opinion, and will be more willing to compromise. Look for another article by me titled, “SWORD Analysis, SWOT with an Edge” where I discuss a great method for exploring alternatives.

Making the Final Decision

Now that you have all of the information compiled, the final decision is made. If you have done everything up to this point as described above, the decision is simply a formality. More often than not, the decision was already made during Exploring Alternatives. But in very rare cases, it’s not so simple. In cases like that, you will need to call upon your sponsor to make the final call.

Drafting the Tactical Plan

OK – so now you have an approved change request. The final step – implement the change. Simple? Not quite.

Think of a change as a small project within the project. As such, you will need to have a plan for how the change will be implemented. This plan should contain many of the sections of the project plan, but very simplified. Your plan to implement the change should be a single page document or less.

Here are the sections you will need:

Roles and Responsibilities
Tasks, including who is assigned, and when it is due
Status reporting plan – how people can expect to be notified of the progress

The Log

Finally, you will need to track the progress of all of your change requests so that you can manage several at once, as well as keeping everyone in the know about them. Your log should contain the following sections:

ID – Simple numbering suffices
Title – A short title describing the change
Description – a paragraph that describes the change in more detail
Requestor – The name of the person requesting the change
status – Requested, Assessed, Alternatives Explored, Accepted/Rejected, Implemented (if accepted)

Add more if you like, but these are the primary sections.

Phew! I know it seems like a lot, but trust me, you will need to get good at this. Strong change management skills are what will separate good project managers from great project managers.

Keep reading and I’ll keep writing!


Steve Yuhas is an accomplished project manager with a focus on efficient software engineering through data driven process improvement and simplification. He has applied his skills to a variety of industries, and has most recently begun some personal ventures like

So you want to write articles related to marketing strategies? Do you know where to start? These can be a useful way to get your readers interested in what you have to say and to drive traffic to your sales site. There are lots of great tips on this subject. I will start with these three for now.

1) Specific Locations – If you are trying to market with a specific location in mind, you can use the name of the area in the title and key words. You will want to be specific about that location. To discuss radio marketing in Denver, you must include exclusive information about the radio marketing in Denver. You will want to deliver on the promise your title makes in regards to the location you mentioned. Try to find out something unique to the location and base your article about that. This will draw in the local customers.

2) Key words– These are the fuel of the internet. Everything is labeled and sorted by key words. Your ability to find and use the appropriate key words will make the difference to your success. There are a lot of great ways to find the key words you want, but be careful when you sort through the data. It can be a little tricky if you don’t know what to look for. A solid education on this process is invaluable.

3) Self Promotions – Try to not give the air of self promotions. If you are selling a product, speak about the product and what it can do for the reader. Speak to the readers needs in a general way. Even if you are offering a special rate of a feature that only you can produce, avoid the sales pitch. Offer information on the product only and save the self promotion for the resource box at the bottom.

Writing articles that are related to marketing strategies can be a really good way to display your knowledge and be seen as an industry expert. Understanding where and how to use them on the internet can be helpful as well. Inform your readers with a quality article and they will click your links for more.

Next… Find out about the rest of the story. We have just scratched the surface of everything you need to know. My name is Sam Traffanstedt and I am here to help you succeed in realizing your dreams. It is up to you to take the next step. Click the link now and get started today.

Girl bullies are just as much an everyday occurrence in schools as boy bullies. The girl bullies make use of different methods, however. While a number of them will spread gossip about the other girls, or taunt girls about their body mass or overall look, others school girl bullies will be inclined to act as a cluster, which gives the lead bully far more power.


Furthermore, because girl bullies operate in groups, they are unsurprisingly cheered on when showing abuse to others girls. This provides them with the influence to carry on picking on others. In some instances, they will use their assemblage to swell their apparent authority which will result in after school physical altercations. This raises quite an interesting issue. Girl bullies who partake in fighting are usually encircled by boy bullies and their acquaintances. The attendance of the boys seems to almost encourage the violence.


Girls who bully other girls do so very easily. If they see a girl who is fresh to the school or seems a bit introvert, maybe wearing different style clothing, she will become a main target. So, too, will girls who are new to our country who wear their native costume, and who are helpless in grasping the terminology used in every day school life.


In comparison to boys, schoolgirl bullies are cruel in their bullying strategies as well as in their street combat. They display no regret or worry, but dwell exclusively on the achievement of popularity amongst their peers.


Most girl bullies can be rapidly identified by the amount of girls who goes around with them. In addition, their outlook, their similar way of dressing and their verbal communications are obvious indications that somebody in this bunch is a leader as well as a bully. They show a blatant disrespect for authority of any kind and will make use of whatever means necessary to cover up their deeds by intimidating those in their group to stay quiet.


Another issue is that school girl bullies frequently opt for targets who appear to get on well with teachers, those who are academic, and who do not play the game of the ‘gang-like’ values most girl bullies enforce as leaders. According to the figures on school misdeeds and safety, 26% of females have been caught up in bodily fights. In addition, the Journal of the American Medical Association recognizes schoolgirl bullies as “those who use verbal bullying and rumors to victimize other girls.” It’s hardly surprising then, that 39% of middle school girls when asked, stated they do not consider themselves to be protected at school.


Incidents of girls who bully girls take place more often in sixth to eighth grade, and the girls usually reside in built-up areas. Victims of school girl bullies are evidence of to the fact that they are emotionally and spiritually mistreated.


The bottom line is that for girl bullies, it is a passed down behavior. Proof indicates that bullying starts from the tender ago of just two years old. Schoolgirl bullies can create intense disturbing unease within their victims. For that reason it is up to the parents, teachers, administrators, guidance counselors and support staff to see the signs and act to put an end to these incidents of girl bullying immediately.


copyright By Mandy-Jane Clarke

For more tips and resources on girl bullies visit

How to write articles that get your reader’s attention starts with the obvious, by avoiding writing anything that is boring. Normally, you can quickly tell if something is going to be boring to read because it is usually boring for you (the writer) to actually write about.

If you’re writing on a niche topic that is mundane and boring and no matter what method you try to spice it up with some excitement your attention keeps drifting elsewhere than it is a good bet that article will only to serve as a cure for insomnia for many of your readers. The best way to avoid this from happening is to focus your writing on creating something that is fun to read.

Understandably there will be some topics that prove difficult to make fun or craft in such a manner where the subject material is fun to read and if this is the case than you might consider opting out from writing articles on that particular subject or topic.

There is evidence which suggest that many readers have already determined by the first 20 words whether or not they intend to finish reading an article based on if it has captivated them or not. As an article marketer you cannot rely on editors to confirm or deny whether or not your article is a good read because their primary concern is on the word count, keyword density, subject matter and general grammatical items. They aren’t the space-filler regulators and nor should they be counted on determining if your article will be entertaining for your readers, that is our job as writers.

As an article marketer who has written articles merely to be writing about a subject I can tell you that those space-fillers were never my best work and eventually proved to be just as worthless at obtaining readers and then engaging them enough to read my entire article in order to persuade them to visit my website. A majority of the time I found that those articles pertained to subjects that I had little to no interest in myself, hence the boring, wasted articles I ended up writing to promote the niche topic.

What I found was that If you stick with subject matter and topics that seem interesting to yourself and the mainstream web surfers your writing becomes easier to accomplish and your articles end up more lively and interesting for both yourself and your intended target audience (readers).

There is really no magic spell or secret ingredient to writing attention-grabbing articles that will work at creating engaging articles for you other than the school of hard knocks. However, a good rule of thumb is that if you want your writing to come across as engaging, entertaining and informative for your readers, than you should have a genuine interest in the subject or topic you are writing about.

Finally revealed, the top article marketing strategies I use to leverage all of my articles to get 29,000 new visitors a month to click my affiliate links, generate profits and achieve top website rankings using the methods revealed in, a complete article marketing strategy guide that for the first time uncovers how the top article marketers really make money using nothing but articles to generate thousands of visitors to their websites.

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Articles related to marketing strategies are a good way to market for free. 75% of marketers are missing out on traffic because they do not focus on the important factors of the article marketing processes. Are you writing articles for you business? There are many things you must master to be effective.

Her are 3 fantastic tips for improving your articles related to marketing strategies.

1) Targeted Subjects- Your readers were very specific when they typed a problem statement into the search engine. The least you can do is to stick to the topic of their problem. There are many ways you can write you article, but it is most effective if you can focus right down to the readers’ problem and stay on task. Figure out what they want to read about and be specific in your answers.

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Creating articles related to marketing strategies is more of an art than a science. Try a few things like using targeted subjects, holding your best stuff back for a bit, and using an effective call to action. There are so many angles to the article marketing game. Take the time to learn the best techniques for your business and you will do well.

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Sam Traffanstedt spends his time helping others realize their dreams through mentoring and coaching in the marketing methods. Click the link to see his process for making a great living through marketing and to claim your 3 free trainings. If you are serious about wanting to increase your income though article marketing, you owe it to yourself to take a look right now.